Everything You Need to Know about the BeaconLive Developer's Portal

POSTED: Thursday, May 18, 2017

Looking for complete virtual event integration with your own SaaS applications? You’ve arrived in the right place!

So many of our current customers have come to us in need of a content delivery solution that truly meets their organization’s needs. They’re looking for a reliable platform that effortlessly scales with the size of their audience (without hemorrhaging money for extra attendees). They want powerful engagement tools and comprehensive analytics. And many of our clients must be equipped to execute both Continuing Education and marketing programs all from the same platform. Of course, BeaconLive delivers the goods.

But what makes these benefits extra helpful is to be able to make them your own using our custom APIs.

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Knowing Your Audience: Have You Created Buyer Personas Yet?

POSTED: Friday, November 18, 2016

As marketers, it’s our job to create content that caters to the interests of our target prospects, organization members, and customers. Content that can be promoted and shared across a variety of channels to drive traffic to your website and generate qualified leads. BUT – before you produce all of that content, it’s critical to consider the people for whom you are producing it. Without truly knowing your audience – and what makes them tick, how can your marketing efforts be successful?

The solution is to create buyer personas.

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3 Ways to Enhance Your Thought Leadership Strategy with Webinars

POSTED: Tuesday, October 11, 2016

One way companies can distinguish themselves from the competition is by positioning themselves as thought leaders; however, this is easier said than done. First, you have to understand what becoming a thought leader entails in your industryand what needs to be done to achieve it. According to Forbes, there are key ingredients to becoming a thought leader: in part one, you are recognized as the top expert in a particular subject and are seen as the "go-to individual or organization" in your field.

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3 Essential Elements for Your Publishing Firm's Positioning Strategy

POSTED: Tuesday, April 26, 2016

Publishing Industry Positioning StrategyThe publishing sector has been evolving over the past couple of years to maintain a competitive edge in an industry that many thought to be a dying one. However, a closer look into this argument shows something different: it's not the industry that's dying, it's the traditional distribution methods that are changing. Below are 3 essential elements for positioning your publishing firm's positioning strategy:

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5 Video Marketing Statistics Healthcare Pros Should Care About

POSTED: Wednesday, March 16, 2016

One question that we're regularly approached with by healthcare professionals seeking to advance their marketing strategy is: 'Is the use of video marketing in my industry necessary?' -- The short answer? Absolutely.

In the healthcare industry, utilizing modern forms of technology – such as video – can help streamline processes and communication, producing immediate results. We've observed and tested these observations over the years, discovering what the statistics show below:

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