Virtual Customer & Member Engagement

Virtual Customer Engagement Amidst Covid-19

In the socially-distanced world of Covid-19, strategies for in-person Sales, Marketing, and Engagement have changed drastically, and for HealthCare professionals in particular. Many companies in the industry are facing the reality that their field or customer facing roles have limited access to in-person visits to providers, generating a huge risk to revenue streams. As Intouch Solutions has stated here, “a dual approach of strategic re-evaluation and the addition of new technology systems is necessary” to address the unique challenges posed by our world today.

As with most healthcare verticals, Pharma companies have reported that the use of digital marketing has increased by 56%, as published by PM360. Although we can expect that in-person marketing and engagement strategies will somewhat return to what they were like pre-Covid-19, the prominence of digital marketing and engagement will be a long-lasting change in the industry.

Solution: Inform & Engage Virtually with Continuing Medical Education (CME). 

Healthcare Medical Affairs and Marketing Leaders can leverage virtual event platforms that integrate Continuing Medical Education credits to meet the customer’s requirements virtually, and provide a much more cost effective solution than in-person CME events. With BeaconLive, we can assist you in offering these as either a Live or On-Demand CME Virtual Event.

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