We’ve all been there… laboriously trying to zoom in on small screens, straining our eyes to read tiny fonts, and scrolling around a web page both horizontally and vertically, all in an attempt to complete some type of task, research or transaction on an outdated website using our smartphones. It’s a frustrating experience to say the least.
These clunky websites that haven’t adopted modern day best practices are committing a major digital faux pas. They are not leveraging what’s called a “responsive design”—and this is a major reason why they aren’t mobile-friendly.