7 Signs You Need to Change Your CLE Delivery Platform

Posted by: The BeaconLive Marketing Team

Are you happy with your current solution for CLE delivery? If the answer is no—or even a conflicted hmmm—you are not alone. In fact, recent industry data shows that 26 percent of people are dissatisfied or very dissatisfied with their current Learning Management System. And just a few years ago, Capterra reported that 31 percent of LMS buyers switched over to a different platform.

As Continuing Education demands and best practices change (particularly in the legal world) and technology evolves alongside these changes, the way you deliver, manage and monetize your programs needs to keep up, too. But how do you know if your CLE platform is on par with today’s standards? That’s the topic of this post!

In addition to cost, user-friendly design, and overall reliability—which all obviously play a part in how you evaluate solutions—there are a number of other key factors that can help you make a swift decision with conviction. Here we outline seven reasons why it’s time to say goodbye to your current solution and look for a new CLE platform.

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5 Qualities to Look for in a Topnotch Online CLE Provider

Posted by: The BeaconLive Marketing Team

Recent legal industry survey results show that more than half of attorneys prefer to complete CLE online rather than through live presentations. Online CLE is convenient, it’s cost-effective, and it’s only going to become more prevalent. But unless your firm partners with a particular bar association or organization, selecting the right CLE provider can feel like taking a shot in the dark.

Unfortunately, not all mandatory CLE courses are going to deliver the goods, so it’s important to have ways of weeding out providers that aren’t going to give you the ROI you’re looking for. The following virtual CLE components can help you evaluate your options. Let’s take a look at five qualities to look for in a topnotch online CLE provider!

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LinkedIn for CLE Professionals: Using the Social Network to Your Advantage

Posted by: The BeaconLive Marketing Team

As a professional in the Continuing Legal Education space, you likely have a LinkedIn profile set up for yourself—and hopefully for your organization, as well. LinkedIn has over 575+ million users, of which 260 million are active on a monthly basis. 104 million people actually use LinkedIn every single day, hence the reason why this social site has become a powerful business tool for more than just job hunting and networking with former employers and current colleagues. But are you taking advantage of all the opportunities the platform offers?

When 90% of LinkedIn users consider the network to be helpful, particularly with respect to connecting with industry leaders and potential customers, the motivation to regularly participate becomes even stronger. Technology is playing an increasingly large role across all facets of the legal industry, so if you haven’t brushed up on your LinkedIn knowledge, there is no time like the present.

Below, we outline six ways in which CLE professionals can derive value from LinkedIn. Start capitalizing on your network and the tools this platform provides by adopting the following strategies…

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This Year’s Legal Marketing Trends – What’s Working?

Posted by: The BeaconLive Marketing Team

The latest Bloomberg Law & Legal Marketing Association study reveals that 62 percent of law firms are increasing their focus on marketing and business development (you can access the report here). This is obviously music to the ears of legal marketers. But law firms and attorneys without an established marketing department will need to be giving careful consideration to how they are going to keep up if their goals are to generate more leads, grow revenue and retain clients.

Creating a data-driven legal marketing strategy is critical to these efforts. But even piecing together such a strategy can be a daunting task, particularly with the rapid changes occurring across the marketing and advertising landscape. What trends are actually worth pursuing? What marketing tactics are actually contributing to lead gen, sales and client retention?

This post sets out to answer these questions. Below you’ll find six legal marketing trends that are actually working for attorneys and firms. When building out your next marketing plan, we recommend incorporating a few of these tactics!

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How to Write an Appealing CLE Course Description

Posted by: The BeaconLive Marketing Team

Choosing the right Continuing Legal Education provider… where do you even start? While today’s attorneys looking to fulfill annual CLE requirements are much more frequently turning to the web (as well as mobile applications) for the bulk of their classes, an increasingly crowded online space has made it important for providers to differentiate themselves.

Yes, a modern, streamlined website is going to help. Deploying the right CLE delivery technology is critical. And offering an easy user experience from registration to certification will keep content seeking lawyers coming back for more when the time comes.

But the content itself is typically what is most important. In fact, a recent study conducted by Above the Law found that the content’s relevance was the most important determining factor for lawyers assessing their CLE options. While some legal industry professionals will heavily rely on their firms or bar associations to direct them to specific CLE events, it turns out the least important factor is the identity of the provider. With a scarcity of brand loyalty in the legal world, this leaves room for small but well-marketed CLE organizations to attract more people to their programs.

So how do you pitch the relevance of your content to prospective participants?

Short answer: by writing compelling CLE course descriptions! The following seven tips will help your organization better market its CLE courses to your target audience and inspire more signups. Read on for more details…

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