There's no question webinars have become an essential ingredient in today's business world. You've probably been hearing a lot about webinar marketing and communications for some time now, and surely you've attended a number of webinars yourself. Perhaps you've even thought about delivering your own webinar – but you hesitate, fearing the worst: a failed event and a wasted budget.

However, that's not the case for most webinars when you do them right! According to the Content Marketing Institute, webinar platforms remain in the top 5 technologies B2B organizations use to manage their content marketing efforts. Moreover, webinars and other virtual events also stand among the top 5 channels for distributing content to a targeted audience. This tried-and-true tactic isn't going away any time soon, so it's best that you brush up on your webinar use cases, and get a handle on how you can make the most of them for your business.

Of course, the topic and purpose of a webinar are the main reasons anyone attends in the first place. But the type of event you're launching also plays a big role. People don't want to attend every event out there; they only want to participate in the types of webinars that satisfy their educational needs – and everything else is a waste of time. Read our list below to identify the 10 types of webinars everyone is doing today!

 

Education at all levels is experiencing change on a grand scale. Emerging technologies are giving a facelift to the ways teachers approach developing their students. New studies and techniques are disrupting long-established learning best practices. Tools powered by Artificial Intelligence are generating a shift in how educational associations service their eLearning customers. Learner-centricity is more important than ever before, and creating a compelling and impactful educational experience requires a well-thought-out strategy and the right content – with respect to both substance and format.

But in the fast-paced professional world, Continuing Education, training, and employee development programs are at the mercy of dwindling hours in a day. Yet time set aside for formal training programs that occur on an annual or semi-annual basis is not enough for learners to keep pace with industry standards. So how do learners achieve their educational goals while working in an environment that is already very demanding of their time?

The answer is microlearning. And this post sets out to explain exactly what microlearning is – and why it’s becoming a powerful force in the eLearning field.

Did you know that the number one reason for association members to skip out on membership renewal is a lack of engagement with their organization? According to Marketing General’s comprehensive Membership Marketing and Benchmarking Report, other major factors contributing to opting out include being unable to justify membership costs, failure to realize any significant ROI, and simply forgetting to renew altogether.

Now, what do these reasons all have in common? They boil down to value – or a lack thereof.

If your association isn’t consistently delivering value to its members, what’s to stop them from up and leaving when their membership is approaching expiration?

The key to retention is member engagement. But what does “engagement” really mean? Rather than defining this term by the sheer amount of activities in which a member participates, it’s more about cultivating relationships. As renowned association marketer and ASAE presenter Erik Schonher says, “engagement is the emotional fabric that drives an association’s success.”

The world of continuing legal education is a complicated one. And as a CLE service provider, law firm or legal association catering to today’s professionals, it’s critical that the tools you’re leveraging to deliver and manage your continuing education programming are state-of-the-art – and built with CLE specifically in mind.

Of course, platform end users in this day and age expect a super intuitive, seamless, mobile-friendly CLE experience. They expect to operate in a Flash-free environment, taking in complex content using a simple, streamlined interface. They require technology that isn’t going to suddenly crash on them in the midst of a course, and they want immediate access to any certificate or grades they earn from a personalized portal. And what’s more, it’s important that your CLE platform reduces your organization’s administrative workload – all the while increasing revenue and helping you to retain and impress your employees, members or customers.

However, with various accrediting bodies offering credits to the end user in different ways, you also need to be equipped with an adaptable platform. Therefore, it’s critical that the CLE technology you’re using meets all possible national and state requirements without any additional applications, plug-ins or downloads. The key to doing this is to utilize a system that is driven by virtual event templates and makes use of the right CLE workflows. Here’s what we mean:

By 2025, millennials (born 1978-1994) will comprise nearly 75 percent of the world’s workforce. And training them demands a way to overcome the challenges posed by temperamental attention spans and growing expectations for visual representation of information. In light of this, corporations and other businesses must find a solution to cater to the evolving workforce, and video presents a viable option.

Of course it’s no secret that video content has already become a widely accepted form of communication, sales outreach and knowledge sharing in all types of organizations. According to research conducted by Kaltura, employees across varying company sizes watch on average seven hours of work-related videos per month. And in many geographically dispersed organizations—where video has been expertly deployed—that number rises into the double digits.

A more recent study found that 98% of survey respondents recognize the value of using video for training employees better and faster, with 75% finding this medium very valuable for this use case. With growing popularity, high visual impact, and far greater engagement in comparison to what text-based content generates, video has certainly proven to be one of the most effective tools for corporate training.

However, like any other medium, video-based training content needs to be executed properly to ensure your employees get the most out of their eLearning experience. Here are a few best practices your organization should follow in order to create more effective corporate training videos.