It’s no secret that the technology industry is chock-full of rapid changes and sudden breakthroughs. We never know what we'll be able to accomplish in a year from now with the help of science, engineering and innovation. However, based on a number of online educational trends on the rise, the next few years are much more predictable when it comes to eLearning in the Continuing Education industry. Here are five prominent eLearning trends CE content creators and service providers should be adopting in order to remain both competitive and effective.
At first glance, creating, promoting and launching a webinar may seem like a lot of work. From identifying and bringing in the ideal presenter, to gathering valuable information for prospects and customers, to technically executing the live event, there's a lot that can go wrong. However, pulling off a solid webinar can be surprisingly simple and straightforward when you plan ahead accordingly and/or work with a knowledgeable partner to cover all the right bases.
What is becoming increasingly challenging, however, is creating relevant webinar content that cuts through the noise and resonates with viewers to the point where they take action. In our busy digital world, we are continually bombarded by 3,000+ marketing messages on a daily basis. That's A LOT of content! And consequently, we are all a bit desensitized to the presence of ads, and it takes a message that's particularly compelling to really grab our attention—and hold it.
In light of this situation so many marketers, content creators and educators are facing, below we have 5 simple tips you can use to ensure you're producing successful, appetizing webinar content in 2019 that caters to the needs of your audience and motivates them to learn more about what your business or organization has to offer. Read on to get the scoop!
Have you ever thought about how accessible your online content is? How inclusive is your brand? If your organization regularly publishes videos or hosts webinars and other types of online presentations, are you truly helping out your audience with the best user experience? One way to succinctly address all of these questions is to include closed captions in your video content and virtual events.
From webinars and webcasts to on-demand video and eLearning modules, these types of UX elements are playing an increasingly important role in today's world. That’s one reason why we’re happy to announce that BeaconLive provides full support for ADA compliance for both live and on-demand transcription and closed captioning. (So if you’re looking for a partner who offers these services, don’t hesitate to ask!)
In a nutshell, closed captions are short lines of text that sync up with a video’s audio track. They transcribe the audio to text in “caption frames” on top of or underneath the video, including not only the words of speakers but also the speakers’ names, sound effects and other elements that may not be related to speech at all. Additionally, while open captions are always on screen and cannot be turned off by the user, closed captions can be enabled or disabled in a viewer’s video or device settings.
Below, we shed light on five ways closed captions will make your content better. Particularly if your goal is to educate your audience, you won’t want to miss this post…
Did you know that 75 percent of executives watch work-related videos on business websites at least once per week? Or that 81 percent of online and mobile audiences watch more live video every year? OR that the video streaming market is predicted to be worth over $70 billion by 2021?
It's true... live event streaming is no longer a new, innovative technique for connecting with your audience. It has come to be expected. (Think about how many people are now so accustomed to watching live video via Facebook and Instagram!) Video is trending in just about every arena—from marketing and sales to training and conferencing—and if your organization or brand hasn't started leveraging live broadcasts, you're missing out on some important engagement opportunities. Not to mention you're likely falling behind your competitors or leaving your employees or association members wondering why you aren't keeping up with digital best practices.
Webcasts offer a viable solution.
There's no question webinars have become an essential ingredient in today's business world. You've probably been hearing a lot about webinar marketing and communications for some time now, and surely you've attended a number of webinars yourself. Perhaps you've even thought about delivering your own webinar – but you hesitate, fearing the worst: a failed event and a wasted budget.
However, that's not the case for most webinars when you do them right! According to the Content Marketing Institute, webinar platforms remain in the top 5 technologies B2B organizations use to manage their content marketing efforts. Moreover, webinars and other virtual events also stand among the top 5 channels for distributing content to a targeted audience. This tried-and-true tactic isn't going away any time soon, so it's best that you brush up on your webinar use cases, and get a handle on how you can make the most of them for your business.
Of course, the topic and purpose of a webinar are the main reasons anyone attends in the first place. But the type of event you're launching also plays a big role. People don't want to attend every event out there; they only want to participate in the types of webinars that satisfy their educational needs – and everything else is a waste of time. Read our list below to identify the 10 types of webinars everyone is doing today!