In the socially-distanced world of Covid-19, strategies for in-person Sales, Marketing, and Engagement have changed drastically, and for HealthCare professionals in particular. Many companies in the industry are facing the reality that their field or customer facing roles have limited access to in-person visits to providers, generating a huge risk to revenue streams. As Intouch Solutions has stated here, “a dual approach of strategic re-evaluation and the addition of new technology systems is necessary” to address the unique challenges posed by our world today.
Marketing in Continuing Education today requires so much more than designing a nice brochure and creating a sharp-looking website. The modern eLearner, particularly in the healthcare field, is a savvy consumer with high expectations. And in the world of Continuing Medical Education (CME), the competition is getting tougher every year. Therefore, it’s critical that your organization is working hard to not only stay in front of prospects and convert them into customers but also to retain them once they’ve completed a purchase.
As a CME provider, you’re already likely marketing your online courses. But there are a number of CME marketing techniques you may not have tried yet. Here is a shortlist of tactics that will help your organization increase its visibility in the marketplace, generate new leads, and ultimately attract and convert sales-ready consumers into loyal customers. You might be surprised at the results you’ll achieve!
Feeling frustrated with your current eLearning platform interface? Managing multiple moving parts of your online CME or CLE program using disparate applications that don’t integrate with one another? Can’t fully measure the success of your virtual events? Well, it’s time to change all that!
When it comes to Continuing Education, our team leaves no stone unturned. We’re confident our CE solutions will make a huge difference in enhancing the value of your services, and that your customers will be delighted, too. That’s why we wanted to take this opportunity to let our readers know that things have been heating up at BeaconLive! We’ve recently launched a new product – Beacon360 – a highly configurable content development and management solution, designed to meet the specific needs of our CE customers – from start to finish.
Are you a healthcare educator or a CME service provider? Or perhaps you’re a professional working in the medical field and you’d like to learn more about the latest CME technology updates, eLearning trends, medical writing techniques, content delivery tools, or any other changes taking place across today’s Continuing Medical Education landscape.
If this is the case for you, you’ll likely find this listing of upcoming industry events helpful, or perhaps quite familiar!
Our National Sales Director John Craine – who leads BeaconLive’s healthcare division – has been a member and exhibitor at these conferences and meetings for many years. We’ve been more than happy to support these organizations with our time and resources because they are truly valuable CME events for our friends, colleagues and customers in the healthcare field, and we absolutely encourage you to join and participate.
As these conferences are held by accrediting organizations, you’ll even have the chance to receive CE credits yourselves! Not to mention you’ll have plenty of time to network and connect with professionals active in your industry, as well as a chance to get your name, institution or service out there, too.
Alright, let’s get right down to it! Here are the top 5 CME events that we highly recommend healthcare professionals attend in 2017 and 2018…
As the increase in eLearning and online training courses made available by both corporate and educational institutions continues to accelerate, any adept CME pro should be asking the question: what really makes a Continuing Education services provider truly stand out from the rest of the pack? How can I differentiate my program?
Well, for starters, the well-executed presentation of content is going to make a big difference. But for today’s education landscape, that’s pretty much a no-brainer.
With that said, there are a number of other important attributes for which CME professionals should be on the lookout if they’re going to integrate their program with the right technology solution. CE teachers and students alike need to be able to focus on what matters most, while the solution they utilize fades into the background, serving as a tool that enhances the experience, not hampers it.
Whether you’re looking for a full-service solution that leverages an experienced team of healthcare service professionals to operate the platform on your behalf or you’re ready to use an intuitive technology solution yourself, here’s what you need to look for in a CME platform in order to flawlessly deliver virtual events: