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5+ Simple Tips for Creating Relevant Webinar Content in 2020

Posted by: The BeaconLive Marketing Team

At first glance, creating, promoting and launching a webinar may seem like a lot of work. From identifying and bringing in the ideal presenter, to gathering valuable information for prospects and customers, too technically executing the live event, there's a lot that can go wrong. However, pulling off a solid webinar can be surprisingly simple and straightforward when you plan ahead accordingly and/or work with a knowledgeable partner to cover all the right bases.

What is becoming increasingly challenging, however, is creating relevant webinar content that cuts through the noise and resonates with viewers to the point where they take action. In our busy digital world, we are continually bombarded by 3,000+ marketing messages on a daily basis. That's A LOT of content! And consequently, we are all a bit desensitized to the presence of ads, and it takes a message that's particularly compelling to really grab our attention—and hold it.

In light of this situation so many marketers, content creators and educators are facing, below we have 5 simple tips you can use to ensure you're producing successful, appetizing webinar content in 2020 that caters to the needs of your audience and motivates them to learn more about what your business or organization has to offer. Read on to get the scoop!

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The 10 Types of Webinars Everyone Is Doing

Posted by: The BeaconLive Marketing Team


There's no question webinars have become an essential ingredient in today's business world. You've probably been hearing a lot about webinar marketing and communications for some time now, and surely you've attended a number of webinars yourself. Perhaps you've even thought about delivering your own webinar – but you hesitate, fearing the worst: a failed event and a wasted budget.

However, that's not the case for most webinars when you do them right! According to the Content Marketing Institute, webinar platforms remain in the top 5 technologies B2B organizations use to manage their content marketing efforts. Moreover, webinars and other virtual events also stand among the top 5 channels for distributing content to a targeted audience. This tried-and-true tactic isn't going away any time soon, so it's best that you brush up on your webinar use cases, and get a handle on how you can make the most of them for your business.

Of course, the topic and purpose of a webinar are the main reasons anyone attends in the first place. But the type of event you're launching also plays a big role. People don't want to attend every event out there; they only want to participate in the types of webinars that satisfy their educational needs – and everything else is a waste of time. Read our list below to identify the 10 types of webinars everyone is doing today!


10 Types of Webinars Everyone Is Doing

  1. eLearning / Continuing Education Delivery
  2. Employee Training
  3. Product Demonstration
  4. Customer OnBoarding
  5. Corporate Communications
  6. Lead Generation
  7. Customer Retention and Nurturing
  8. Branding/Reputation Management
  9. Association Membership Content
  10. Panelist Discussion


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For more information on this topic, read our blog 6 Pro Tips to Humanizing Virtual Events. 

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5 Fool-Proof Ways to Finesse Your Webinar Email Invitations

Posted by: The BeaconLive Marketing Team

Congratulations!  You’ve come up an incredible webinar idea, you’ve outlined your presentation, you’ve nailed down the date, and now you just need to let your audience know about it.

Then it strikes... webinar invitation messaging anxiety. With so many emails bombarding your audience's inbox, how do you make your webinar invitation stand out?

Don’t panic. It is possible to maintain your brand while increasing your invitation click-through rates, and do it all in style. We’ve put together some fool-proof tips on how to add some finesse to your next webinar email invitation:

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6 Ways to Boost the Conversion Rate of Your Webinar Landing Page

Posted by: The BeaconLive Marketing Team

How’s the webinar landing page for your upcoming virtual event performing? …Not generating as many conversions as you might have hoped? Well, you’ve come to the right place.

There’s no doubt that lead generation is a top—if not the top—priority for all marketing professionals, no matter their industry. Whether you’re an association executive looking to grow your organization’s membership count, or an agency account manager hoping to increase your client’s flow of qualified leads, or you’re a healthcare marketer attempting to build a more a comprehensive list of prospects for your sales reps to go after, you’re going to need compelling landing pages on which to convert website visitors into viable contacts.

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3 Ways to Enhance Your Thought Leadership Strategy with Webinars

Posted by: Leidy Restrepo

One way companies can distinguish themselves from the competition is by positioning themselves as thought leaders; however, this is easier said than done. First, you have to understand what becoming a thought leader entails in your industryand what needs to be done to achieve it. According to Forbes, there are key ingredients to becoming a thought leader: in part one, you are recognized as the top expert in a particular subject and are seen as the "go-to individual or organization" in your field.

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