Learn How To Market Yourself And Your Private Practice With These Pro Trips
Starting a private practice isn’t easy. Between establishing yourself in the industry and building your client base, it’s a challenge to stand out from the other therapists in your area.
While the wellness of your patients is at the top of your list, you must develop a marketing plan that will help you attract your ideal clients and put your name on the map.
Online marketing is necessary nowadays, especially in the medical field. So how do psychotherapy professionals like you make your mark?
Let’s look at eight tips you can use immediately to attract new clients and build your therapy practice.
8 Marketing Strategies To Help Promote Your Therapy Practice
As a therapist, you know how important it is to stay current on the latest developments in your field and implement best practices into your therapy sessions.
So it may be challenging to implement effective marketing strategies. However, that doesn’t mean you should overlook digital marketing altogether.
Online marketing can help attract new clients, build valuable relationships with other therapists, and establish your practice as a leader in the industry.
Marketing also allows you to advertise your niche and which insurances you accept, making it easier for your ideal clients to find you and book an appointment.
So how can you promote your therapy practice like the marketing experts and build a successful online presence?
Let’s look at eight tips therapists can use to promote their brand and attract the right clients.
1. Organize Virtual Events To Promote Your Niche
If your therapy practice has a broad focus, it will be more difficult for you to complete with other therapists.
According to Psychology Today, therapists are often more successful if they focus on a niche rather than the general public when marketing their therapy practice.
A great way to get the attention of your target audience is to host helpful online events, such as webinars, webcasts, or podcasts. These online marketing tools will demonstrate your professional knowledge and help build relationships that will lead to referrals and new clients.
Choose a virtual event platform that allows you to offer exciting features to your attendees, like gamification and live polls, and the functionality to record the event for on-demand viewing.
This means you can post the event on your website and continue building credibility around your therapy brand. It’s a great way to generate content for your website and reach members of your target audience who may otherwise not find you.
Find webinar topics that will be helpful to therapy clients looking for resources and strategies to cope with mental health issues.
2. Network To Build Valuable Connections
Networking is an effective tool for any professional, but it’s beneficial when marketing your therapy business.
Network with other therapists, doctors, and healthcare professionals who can act as referral sources as they work with other patients. You can make connections at many different places, including:
Gather as many business cards as possible and build relationships with others before asking them for referrals. If you play your cards right, these new connections will organically refer new clients to you.
3. Launch An SEO-OPTIMIZED Blog To Enhance Your Online Presence
Blogs are a great way to show off your knowledge and attract new clients to your practice.
Writing blog posts for your niche will raise your profile and improve your website's authority, so it’s a great way to market your practice.
Choose topics that attract potential clients who fit into your niche. Offer insights on important issues and share valuable information that an ideal client may be searching for.
Once you get used to writing blog posts, consider guest posting on another therapist's website. This will allow you to branch out your marketing efforts even more and build authority for your brand.
4. Amp Up Your Social Media Marketing Efforts
Social media accounts let potential clients know that you’re a real person. They can use your profile to determine whether or not they want to engage in your services.
Focus on one or two social media platforms. You should have a Facebook page and a LinkedIn profile. Facebook ads are especially effective since they automatically target users looking for services like yours.
Both outlets have marketing services that fit any marketing budget and will help you establish and grow your practice’s social media presence. Make sure your phone number, address, and information about how to book an appointment are visible on our profile.
5. Optimize Your Therapy Website
Marketing experts know that the higher a website ranks in a Google search, the more likely it will be found by the right people.
This is no different from your therapy website. Not only must it appear trustworthy, but you must use the right words and techniques to help it rank highly.
Use search engine optimization, or SEO, techniques to help your website rank. Consider your web design and ensure it’s optimized for mobile viewing since many potential clients may search for therapy services on their phones.
The more authoritative your website appears, the more likely clients will reach out to engage your services or recommend you to loved ones.
6. Try Your Hand At Content Marketing
Offering valuable content to your potential therapy clients is a great way to market your private practice.
These tools will help your target audience find answers and position your therapy services as trustworthy. Here are some types of content you can offer:
Q & A videos
You’ll successfully market your brand to the correct audience by offering free resources on your website.
7. Use Email Marketing To Stay In Touch With Clients
Email is a great way to keep your brand in the mind of potential clients.
You can use emails for marketing your free resources or reminding therapy clients that your local business is there for them.
Formulate a schedule and use automation tools to send marketing emails once a week or so. Craft engaging subject lines and use a template to make your emails look professional.
8. Sign Up To Be An EAP Provider
Becoming an Employee Assistance Provider, or EAP, is an excellent marketing strategy because it allows clients who may not otherwise have scheduled an appointment to find your practice.
Even if EAP channels pay less than self-pay or other insurances, many clients continue sessions well beyond their allowed number of EAP sessions. This means you can retain clients who want to continue with your services.
Let BeaconLive Help You Attract New Clients With New Digital Marketing Techniques
While not every marketing strategy will work for every therapy practice, digital marketing is crucial if you want to reach your target audience.
The important thing is that you try the approaches that make the most sense for your needs. Before long, you’ll see an uptick in clients as your therapy business grows.
If you’re looking for ways to market your private practice, contact BeaconLive for a free consultation on how virtual events can help you grow your business.
Nemko Ph.D., M. (2018, October 8). Marketing Your Practice. Psychology Today. https://www.psychologytoday.com/us/blog/how-do-life/201810/marketing-your-practice