Want to know the latest on Virtual & Hybrid Events and Continuing Education?

• 1. Free Stuff: SWAG Bags & Experience Boxes
• 2. Spark Conversation Through Networking & Breakout Sessions
• 3. Take Advantage of Interactive Features & Simu-Live Presentations
• 4. Utilize the Power of Social Media
• 5. Surprise Your Audience!
• 6. Keep it Fun with Live Entertainment

As our lifestyle changes of Covid-19 have dominated the better part of 2020, many of us have gotten used to remote work and virtual gatherings. But let’s be honest, “zoom-fatigue” is getting real. This lack of engagement can have a detrimental effect on the success of your Virtual Events and can be a threat to your ROI. As PCMA stated, “now is the time for creativity and innovation for virtual events.”

Yes, it’s true. Even your “newfangled gadget”-averse grandfather can effectively promote an eLearning webinar. It’s that simple if you are following the right webinar promotion best practices! Make the 5 following changes to your marketing plan, and you’ll likely see a considerable uptick in registrations.

Congratulations!  You’ve come up an incredible webinar idea, you’ve outlined your presentation, you’ve nailed down the date, and now you just need to let your audience know about it.

Then it strikes... webinar invitation messaging anxiety. With so many emails bombarding your audience's inbox, how do you make your webinar invitation stand out?

Don’t panic. It is possible to maintain your brand while increasing your invitation click-through rates, and do it all in style. We’ve put together some fool-proof tips on how to add some finesse to your next webinar email invitation:

How’s the webinar landing page for your upcoming virtual event performing? …Not generating as many conversions as you might have hoped? Well, you’ve come to the right place.

There’s no doubt that lead generation is a top—if not the top—priority for all marketing professionals, no matter their industry. Whether you’re an association executive looking to grow your organization’s membership count, or an agency account manager hoping to increase your client’s flow of qualified leads, or you’re a healthcare marketer attempting to build a more a comprehensive list of prospects for your sales reps to go after, you’re going to need compelling landing pages on which to convert website visitors into viable contacts.

Does this sound familiar?  You build a great webinar or on site event, and promoted the heck out of it, but you only reach 30% of your registration goal, and only expect 50% to attend the event.  What happened?  We have created a blog series that will explain why prospects don't attend your lead generation event, and deliver a solution or two on how to promote a webinar for future success.