Yes, it’s true. Even your “newfangled gadget”-averse grandfather can effectively promote an eLearning webinar. It’s that simple if you are following the right webinar promotion best practices! Make the 5 following changes to your marketing plan, and you’ll likely see a considerable uptick in registrations.

Congratulations!  You’ve come up an incredible webinar idea, you’ve outlined your presentation, you’ve nailed down the date, and now you just need to let your audience know about it.

Then it strikes... webinar invitation messaging anxiety. With so many emails bombarding your audience's inbox, how do you make your webinar invitation stand out?

Don’t panic. It is possible to maintain your brand while increasing your invitation click-through rates, and do it all in style. We’ve put together some fool-proof tips on how to add some finesse to your next webinar email invitation:

How’s the webinar landing page for your upcoming virtual event performing? …Not generating as many conversions as you might have hoped? Well, you’ve come to the right place.

There’s no doubt that lead generation is a top—if not the top—priority for all marketing professionals, no matter their industry. Whether you’re an association executive looking to grow your organization’s membership count, or an agency account manager hoping to increase your client’s flow of qualified leads, or you’re a healthcare marketer attempting to build a more a comprehensive list of prospects for your sales reps to go after, you’re going to need compelling landing pages on which to convert website visitors into viable contacts.

Adding webinars to your marketing strategy is an effective and important approach to today's technically-savvy audience...that is, if you can do it right. Because, after all, did a webinar really happen if no audience was there to see it? You get the point; having an audience (the right audience) attend your event is just as important as the event itself in order to achieve the results you're looking for from hosting it. Learn below what your webinar invitation is missing in order to attain those desired results:

What is Content Strategy?

Did you know that nearly 40% of Legal Marketers don’t know the difference between a Content Strategy and a Content Marketing Strategy?  While most of us use the term interchangeably, each phrase has it’s own distinction.