Evaluating Webcast Solutions – Here's What Matters Most

Posted by: The BeaconLive Marketing Team

Did you know that 75 percent of executives watch work-related videos on business websites at least once per week? Or that 81 percent of online and mobile audiences watch more live video every year? OR that the video streaming market is predicted to be worth over $70 billion by 2021? 

It's true... live event streaming is no longer a new, innovative technique for connecting with your audience. It has come to be expected. (Think about how many people are now so accustomed to watching live video via Facebook and Instagram!) Video is trending in just about every arena—from marketing and sales to training and conferencing—and if your organization or brand hasn't started leveraging live broadcasts, you're missing out on some important engagement opportunities. Not to mention you're likely falling behind your competitors or leaving your employees or association members wondering why you aren't keeping up with digital best practices.

Webcasts offer a viable solution.

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Broadcasting One to Many: Tips for Virtual Town Hall Meetings

Posted by: The BeaconLive Marketing Team

Town hall meetings serve many important purposes. These events generate a sense of spirit among your employees. They provide company-wide policy updates, keeping everyone involved on the same page. They help to build brands. And most importantly, they give an organization’s employees an opportunity to be heard by those who may not be “in the trenches” with them on a daily basis.

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What NOT to Do When Broadcasting Live Events on Your Website

Posted by: Leidy Restrepo

Preparation for hosting a successful live webcast amounts to a lot of work. Take, for example, the average lead time required for developing a live event: 6.7 months. And that's not including the follow-up work that takes place after the event is said and done. 

In this blog post, we'll discuss three important mistakes to avoid when broadcasting live eventsbecause a well-orchestrated webcast will feel effortless to your attendees, and that's the kind of deliverable you want to promote and showcase online after all.

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