What Is A Webinar?
Coaches, entrepreneurs, and business owners have used webinars to teach and promote their services for years. The accessibility and convenience of a webinar are essential. It brings the opportunity to generate business, build credibility, and serve people globally.
Webinars have become more popular because businesses have realized that webinars offer the perfect way to reach their target audience without having to spend lots of money on face-to-face meetings.
Let’s look at seven marketing strategies that you can use to help get more people to register for your upcoming webinar today!
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7 Tips To Help You With Webinar Promotion
1. Create a Landing Page to Drive Traffic to Your Webinar
A landing page is an effective way to convert leads to join your webinar. Why is a landing page necessary? It acts as a one-off web page with a specific purpose. It is a home where visitors land and take action. The overall goal of a landing page is to get visitors to click and sign up.
A landing page drives interest directly to the webinar registration. It takes the guessing out and avoids multiple steps people take to find the registration. Whether you share the webinar on social media, in an email, or on other web pages, one link will lead everyone to the landing page.
Creating a landing page is easier than you may think. You can create one from your WordPress, Wix, or Weebly site. Platforms like MailChimp, Shopify, Squarespace, or Kajabi provide user-friendly templates you can use.
The title, date, time, and registration should live at the top. Using vivid graphics and imagery is also helpful. Gather the unique talking points of your webinar. Tell visitors why they need to join! What value will they gain? Include multiple forms or links to register for the webinar throughout the page. Optimize for SEO with the URL and meta description to help increase exposure.
You may want to work with a professional copywriter or designer to ensure your message is clear and captivating. Each piece of content should be an opportunity to convert viewers into attendees.
2. Write Blog Posts About Your Topic and Point People to Your Webinar Landing Page
Blog posts are a powerful tool to announce your upcoming webinar. This approach can support your content marketing efforts because you will build a marketing strategy around your audience’s questions and then provide answers in your blog posts. This approach to webinar marketing can help you rank higher in search results and drive qualified traffic to your site as people look for answers to their questions.
Creating multiple blogs will help with SEO, and you can make the most out of this promotion strategy by writing about topics relevant to your webinar. Announce the webinar as the first blog post of your webinar series and lead viewers to the landing page. Then, provide more in-depth information in a second post.
Always include a call to action (CTA) at the end of each blog post to encourage your readers to register for the webinar on the landing page. This link should direct people to your registration page, and this is a great way to drive your lead generation efforts and help you sign up more people for your webinar.
3. Use Social Media to Get People Excited About The Event
Social media is a great asset to promote and inform people about your webinar. Create captivating graphics with basic webinar info. In the caption, include a brief timeline and how to sign-up with your registration form.
You can also use social media to spread the word about different content you wrote about on your blog and share updates about your webinar with your audience. This approach can help increase webinar attendance as you interact with potential customers and attendees through social media networks.
Announce the webinar at least 1 to 2 weeks in advance to give followers a heads up. Then, continue to share posts to get people excited about the event. Share covered topics, the learned value, and what you are offering. Use relevant hashtags to bring more exposure to new attendees. You can even share live webinar updates on the day of the event to build excitement about upcoming offers and other webinars you will host in the future.
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4. Partner Up With Influencers And Other Speakers In Your Industry
Motivational speaker Kristen Jones said, "community is the foundation to success." Partnering with other speakers or influencers can bring a wider level of interest to your webinar.
Influencers have that title because they can influence others to take action. If you do not have a large following yet, collaborating with influencers or subject matter experts is especially useful to help you drive more webinar attendance in a short period of time. Here are some tips to help you encourage more webinar attendees to sign up for your webinar by partnering up with other speakers and subject matter experts:
Create a target list of influencers and speakers who seem to be a good fit. They can be within your existing network or thought leaders you wish to be connected to.
Ask your network if they have any contacts who would be interested in partnering.
Begin the conversation early. It is important to build rapport and trust.
Be respectful of people's time, energy, and network. Offer pre-made social posts that they can use on their social media networks to help save them time and ensure you get the right message to your audience.
Continue to network with those in your industry regularly - this builds community.
Ask them to share the webinar in a newsletter, on social media, on a blog, or what they feel most comfortable with.
Connecting with others builds trust and meaningful relationships. Influencers and industry professionals who share what you offer will gain traction.
5. Add a Link To Your Landing Page From Your Email Signature
Never underestimate the power behind email signatures. If you send 100 emails a day, that is 100 opportunities to promote your webinar. Create a call to action that is hard to resist. Then, hyperlink the text to your landing page or webinar registration.
Treat your email signature like it’s a digital business card, and update the signature to include a link to your webinar registration form. Make sure to include your contact information, achievements or credits, social profiles, and a call to action. Everyone in contact with you will have direct access to you, drive them to view your webinar and increase brand awareness.
Not only is it a great way to feature the latest and greatest of your business, but it can prompt new conversation. When you add a link with a call to action to your email signature, they consciously or unconsciously see your webinar link every time you communicate with someone. So even if a contact does not register for your webinar, they may remember you for future opportunities.
6. Add a Hello Bar to Your Website
A hello or navigation bar is a quick and easy way to grab additional interest in your webinar. As soon as someone visits your website, a hello bar will drop down from the top that prompts them to click and register for the webinar.
These are useful when your homepage does not feature the webinar at first glance. You can promote a successful webinar by adding a link to your webinar registration page in the hello bar. This will create an easy way for new leads to register for the webinar no matter what page they view on your site.
Along with a hello bar, you can also add a pop-up form to capture leads to register for the webinar on the spot. According to Form Assembly, pop-up forms are 1,300% more effective than a form located on the bottom or side of a page.
Adding multiple touchpoints is always a good idea to get someone's attention. Remember, providing a customer experience that reflects you, your brand, and the webinar can help build that trust. Engage the visitor with a hello bar and pop-up form to ensure the webinar gets another RSVP.
7. Run PPC Ads
Pay Per Clicks (PPC) Ads are an effective way to get new eyes on your upcoming webinar. You only pay when someone clicks on the ad. The process is a bit more complex that includes multiple steps. Many factors determine a successful ad campaign, but a bit of research can be worth the time and effort.
Be clear on the audience you want to target, the goal of the webinar, and what people will take away at the end. Create a budget that can be used towards ad spend. The larger the amount you invest, the more reach your ad can potentially gain. You can use paid ads on social media platforms like Facebook and LinkedIn, or you can turn to Google Ads to help get the word out about your upcoming webinar.
Pull out key taglines that will grab people and entice them to click on the ad and learn more. Link all ads back to the webinar landing page, and make sure you target people in your industry, geographic area, or other interests to ensure you reach the right people.
Deliver A Successful Webinar With The Right Webinar Marketing Strategy
Try out these seven steps for your next webinar to ensure you reach the right audience and encourage as many qualified leads as possible to visit your registration page to sign up for your upcoming webinar.
You can mix it up a bit by trying new approaches or bending the rules to see what works best for your webinars. Each one may have different intent and result. Having a flexible, adjustable, and learning mindset will help build your marketing efforts while growing your attending audience every time.