Support Your SEO Strategies With These Great Webinar SEO Tips

Posted by Sophia Duplin

Fuel Your Digital Marketing With Live Webinar Content

Creating webinars is crucial for generating leads for a product or service because webinars support content marketing in new and innovative ways. They also help you get in front of your target audience. A recent poll found that 95% of respondents used webinars to generate leads, with 76% claiming they helped them obtain more prospects


In other words, hosting webinars may significantly increase your conversions, plus webinars are a great way to help you rank higher in search engine results with targets of Search Engine Optimization (SEO) tactics. 


SEO is traditionally defined as boosting visitors’ number and quality to your website via organic search engine results pages. As a result, the same methods may be used for your webinars and associated landing pages, which is why we've developed a list of strategies to boost your webinar SEO.


However, there is one significant benefit to webinars that is sometimes neglected. It's material that lasts forever, and once published, you can use webinar content to build more backlinks and support your landing pages, which are all SEO ranking factors. 



Support Your SEO Strategies With These Great Webinar SEO Tips

Webinars are a great way to build your online audience and increase your lead base. It takes thorough planning and solid execution to create a successful webinar. One of the benchmarks of a successful webinar is high attendance and views. 


One way to help ensure that you have high attendance and get lots of views is to follow best SEO practices for your webinar. Here are some great tips for the most effective SEO and getting more eyes on your webinar content. 


7 Tips for Webinar SEO Strategy

1. Complete Keyword Research

Start with researching video keywords so you can ensure your webinar videos show up at the top of the search engine results page (SERPs) and on YouTube. 


Video keywords are the words and phrases people use to look for videos online or on a particular platform. In other words, you will want to find the words people will use to search the topic of your webinar and use those words in your content so that people will find your specific webinar. 


One way to find these keywords is by using the autocomplete feature found when you begin typing into the search bar of a platform like YouTube or Google. These autocomplete suggestions are often searched words and phrases that you can use as keywords to help your content be found. 


You can also use free SEO tools for keyword research like Ubersuggest, Google Trends, and Answer The Public. These tools can help you understand the needs of your audience so you can pick the best keywords to rank higher in SERPs. You can also look at paid SEO tools like SEMrush, Ahrefs, and Moz to help with this process. 


Another place to look for video keywords is checking your competitor’s content. See what has worked for them and which of their videos and webinars have the highest number of views and likes. 


2. Create Dynamic & Useful Content

It is vital to use the keywords you have decided on throughout your content to help search engines and human readers understand your content. However, it is important to never just throw words into your webinar, its landing page, registration pages, or its titles and tags just to have the comments there. 


Instead, use your keywords to guide the creation of your content. 


Keywords are popular because they are the topics that your potential viewers are searching for more information about and are interested in. Keeping this in mind while creating your webinar will help make your webinar more SEO friendly and also make your webinar more valuable and meaningful to your viewers. 


3. Optimize Your Webinar

To optimize your webinar, you need to strategically place your keywords in places that the search engines will find them, which ultimately allows viewers to use those keywords to find your webinar. 


You will want to have a title that is engaging and will entice the reader to click, but you will also want to make sure to use your keyword close to the beginning of the title. 


Your description is the same, which is an essential part of webinar SEO. You will want an engaging description that features your keyword or keywords close to the beginning. It is crucial to make sure that you have a high-quality title and description optimized in this way. Both aspects are necessary for getting readers first to click and then become viewers of your webinar.  


4. Consider SERP Keywords

Video keywords are not always the exact keywords that rank content in SERPs. This is because people search out videos for different purposes than for written content.


You have to pay for advertising or target a high content score for your landing pages and other content to be seen near the top of a Google search. To target a high content score, you will need to decide which topics to target. 


Then you use a keyword research tool to determine the correct keywords for these topics. Then you can use these topics and keywords to create content for your website, landing pages, blog posts, advertising, and more. 


5. Use Schema Markup

Technical SEO is an integral part of your overall SEO strategy. You should consider tagging your webinars with the correct schema to get Google and other search engines to show your content more frequently. 


Schema Markup is the language used to tell a search engine that your page contains a video and basic information about the video. You must use this so that the search engine can find our webinar and use good SEO practices to help your webinar show close to the top of search results. 


There are many free online tools that you can use to auto-generate the schema code based on your information. Then you simply have the website developer add the code to your webinar landing pages. 



6. Employ Categories & Tags

Categories and tags help users search and find the topics and information they are looking for. Make sure you use all the appropriate tags and types available to you. 


Be careful to use the correct number of tags, though. Some platforms only allow a specific number. For example, Vimeo allows you to use as many as 20 hashtags, while YouTube only uses up to 15. 


Also, keep in mind, depending on the platform, there may be categories, topics, tags, hashtags, and other divisions to help guide searches. For example, in addition to the 20 hashtags, Vimeo allows you to choose two categories and a subcategory. 


7. Optimize the Webinar’s Landing Pages

This is one of the most important ways to help major search engines find your webinar like Bing and Google. 


Use your keywords and other SEO best practices when creating the web pages, websites, and landing pages associated with your webinar. Of course, this applies to creating blog content and advertising around your webinars as well. 


Get as Many Eyes on Your Webinar as Possible

SEO is an essential tool; in some cases, the essential tool you can use to get more people to attend or view your webinar. However, there are other ways of increasing attendance. 


Don’t forget to promote and advertise your webinar on other channels and in guest posts and blogs. Also, use the Google My Business post feature to create an event for your webinar. You can also do this on many social media platforms such as Facebook. 


Once your webinar is done, keep it alive by viewing it using on-demand features and repurposing the content on other platforms


Topics: Marketing, Webinars & Webcasts, Webinars: Best Practices

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What is a webinar, and how does it work?

A webinar is an excellent way for entrepreneurs, bloggers, and other business owners who want their message out there. It allows them to interact with the audience in real-time - providing an interactive experience. 

What is the purpose of a webinar?

Webinars are an excellent marketing tool for presenters who want to network and promote their products. For example, through surveys, polling participants on-screen, or via email follow-ups after each presentation segment.

What happens at a webinar?

Webinars are a great way to connect with your audience and share what you're working on. The event host will bring their PowerPoint presentations, videos, or other media content that can be projected onto any screen in real-time via an internet connection.