5 Fool-Proof Ways to Finesse Your Webinar Email Invitations

POSTED: Thursday, March 23, 2017

Congratulations!  You’ve come up an incredible webinar idea, you’ve outlined your presentation, you’ve nailed down the date, and now you just need to let your audience know about it.

Then it strikes... webinar invitation messaging anxiety. With so many emails bombarding your audience's inbox, how do you make your webinar invitation stand out?

Don’t panic. It is possible to maintain your brand while increasing your invitation click-through rates, and do it all in style. We’ve put together some fool-proof tips on how to add some finesse to your next webinar email invitation:

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6 Ways to Boost the Conversion Rate of Your Webinar Landing Page

POSTED: Thursday, December 15, 2016

How’s the webinar landing page for your upcoming virtual event performing? …Not generating as many conversions as you might have hoped? Well, you’ve come to the right place.

There’s no doubt that lead generation is a top—if not the top—priority for all marketing professionals, no matter their industry. Whether you’re an association executive looking to grow your organization’s membership count, or an agency account manager hoping to increase your client’s flow of qualified leads, or you’re a healthcare marketer attempting to build a more a comprehensive list of prospects for your sales reps to go after, you’re going to need compelling landing pages on which to convert website visitors into viable contacts.

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The Anatomy of a Flawless Webinar Invitation

POSTED: Thursday, October 13, 2016

Adding webinars to your marketing strategy is an effective and important approach to today's technically-savvy audience...that is, if you can do it right. Because, after all, did a webinar really happen if no audience was there to see it? You get the point; having an audience (the right audience) attend your event is just as important as the event itself in order to achieve the results you're looking for from hosting it. Learn below what your webinar invitation is missing in order to attain those desired results:

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What is a Content Strategy?

POSTED: Tuesday, September 01, 2015

What is Content Strategy?

Did you know that nearly 40% of Legal Marketers don’t know the difference between a Content Strategy and a Content Marketing Strategy?  While most of us use the term interchangeably, each phrase has it’s own distinction.  

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Why Prospects Don't Attend your Lead Generation Webinar

POSTED: Monday, July 06, 2015

Does this sound familiar?  You build a great webinar or on site event, and promoted the heck out of it, but you only reach 30% of your registration goal, and only expect 50% to attend the event.  What happened?  We have created a blog series that will explain why prospects don't attend your lead generation event, and deliver a solution or two on how to promote a webinar for future success.  


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