Virtual and Hybrid Events are here to stay. But attendee fatigue across too many events can erode ROI for you and your Event Sponsors and Exhibitors. Attendee engagement is amongst the most important, yet difficult aspects of achieving a positive ROI. Event Producers and Marketers must continuously innovate ways to keep both your attendees and your sponsors committed to a worthwhile Virtual and Hybrid Event experience that still generates strong brand awareness, website visits, and qualified leads. Follow this simple guide to guarantee ROI for your Virtual Event Exhibitors and Sponsors and keep your attendees coming back for more:
- 1. Free Stuff: SWAG Bags & Experience Boxes
- 2. Spark Conversation Through Networking & Breakout Sessions
- 3. Take Advantage of Interactive Features & Simu-Live Presentations
- 4. Utilize the Power of Social Media
- 5. Surprise Your Audience!
- 6. Keep it Fun with Live Entertainment
As our lifestyle changes of Covid-19 have dominated the better part of 2020, many of us have gotten used to remote work and virtual gatherings. But let’s be honest, “zoom-fatigue” is getting real. This lack of engagement can have a detrimental effect on the success of your Virtual Events and can be a threat to your ROI. As PCMA stated, “now is the time for creativity and innovation for virtual events.”
Originally published in December 2008, the WCAG (Web Content Accessibility Guidelines) was developed and put into place with the goal of providing a single shared standard for web content accessibility that meets the needs of individuals, organizations and governments across the globe. The 2.1 version was published in June 2018—and introduced additional success criteria.
Unfortunately, it’s taken many companies a long time to comply with these guidelines, and limited accessibility to digital content for the hearing-impaired is still a pressing issue. However, with a growing spotlight on accessibility in a variety of industries (we’ve seen this is the case for government organizations, as well as companies in the healthcare and legal spaces), these conditions are really starting to change!
When it comes to product development, BeaconLive has made accessibility a priority—and we wanted to make sure our customers and their respective audiences, particularly those members who are part of the deaf and/or ESL communities, are aware of the services we provide to make attending virtual events a streamlined and pleasant experience for all. Here’s a quick overview of our service offerings that contribute to this mission.
At first glance, creating, promoting and launching a webinar may seem like a lot of work. From identifying and bringing in the ideal presenter, to gathering valuable information for prospects and customers, too technically executing the live event, there's a lot that can go wrong. However, pulling off a solid webinar can be surprisingly simple and straightforward when you plan ahead accordingly and/or work with a knowledgeable partner to cover all the right bases.
What is becoming increasingly challenging, however, is creating relevant webinar content that cuts through the noise and resonates with viewers to the point where they take action. In our busy digital world, we are continually bombarded by 3,000+ marketing messages on a daily basis. That's A LOT of content! And consequently, we are all a bit desensitized to the presence of ads, and it takes a message that's particularly compelling to really grab our attention—and hold it.
In light of this situation so many marketers, content creators and educators are facing, below we have 5 simple tips you can use to ensure you're producing successful, appetizing webinar content in 2020 that caters to the needs of your audience and motivates them to learn more about what your business or organization has to offer. Read on to get the scoop!
Have you ever thought about how accessible your online content is? How inclusive is your brand? If your organization regularly publishes videos or hosts webinars and other types of online presentations, are you truly helping out your audience with the best user experience? One way to succinctly address all of these questions is to include closed captions in your video content and virtual events.
From webinars and webcasts to on-demand video and eLearning modules, these types of UX elements are playing an increasingly important role in today's world. That’s one reason why we’re happy to announce that BeaconLive provides full support for ADA compliance for both live and on-demand transcription and closed captioning. (So if you’re looking for a partner who offers these services, don’t hesitate to ask!)
In a nutshell, closed captions are short lines of text that sync up with a video’s audio track. They transcribe the audio to text in “caption frames” on top of or underneath the video, including not only the words of speakers but also the speakers’ names, sound effects and other elements that may not be related to speech at all. Additionally, while open captions are always on screen and cannot be turned off by the user, closed captions can be enabled or disabled in a viewer’s video or device settings.
Below, we shed light on five ways closed captions will make your content better. Particularly if your goal is to educate your audience, you won’t want to miss this post…