How To Build An Online Course That Gets Results
These days, you can find an online course or seminar for practically any subject, ranging from business to tech to finance and more. Maybe your brand wants to get in on the e-learning craze and create a profitable course to share educational content that is relevant to your target audience to drive brand awareness, training, or sales pitches.
Your company can enroll attendees in an online seminar to draw people to your brand and improve brand authority with your target audience. With the right planning, your organization can build digital products to reach your ideal customers and build individual lessons that matter to your audience.
In any case, you can create a successful online education program even if you haven't built an online course or seminar before with the right online course platform.
Today, let's break down 5 major tips to keep in mind as you set up an online learning event for your audience to ensure your online education or online training course attracts the right people and supports your business goals.
5 Tips to Create a Successful Educational Program
Not sure where to begin? Let’s break down 5 easy tips you can use to create a successful online course in no time.
1. Pick the Right Topic for Your Audience
You can have the best marketing strategy for your online classes, but if you don’t choose a course topic or course material that your target audience is interested in, you risk losing traction in your new course.
For starters, always be sure to do plenty of research and choose the ideal course topic for an online seminar or training session that you plan on hosting. Like any product, an online course has to have high market demand, so look for topics that are relevant in your industry and have high search volume so you can ensure your audience is looking for the type of content you want to produce.
The best online course will be built around content that your audience is searching for to drive attendance. Your course content should be split up into different sections to make the overall topic easier to teach and to help your audience learn the content in an efficient and effective way.
2. Include Lots of Visual & Interactive Content for Your Audience
No one wants to sit through a course that is just a bunch of text-heavy PowerPoint slides over and over. Instead, you should try to add visual aids and interactive content to your educational courses to keep things interesting and ensure your viewers are entertained. This can include but is not limited to:
Video tutorials are a great way to share information in a way that is easy to consume. In fact, many online courses are presented as a series of videos instead of live events. Be sure to check that your learning management systems (LMS) allow for video integration before setting up your first online course.
Interactive quizzes can help you gauge what parts of your course material might be missed by your audience. These quizzes also provide an easy way for your audience to identify what parts of the online course they need to rewatch or ask questions about.
Slideshows are a great way to show step-by-step instructions on complex issues covered in your educational material. Be sure to build slideshows as needed to change up the flow of content in your course.
Worksheets or tests are another assessment tool that you can use to determine what information your audience needs help with. Be sure to check that your learning management system offers this functionality, as worksheets and tests can help your audience as they progress through online learning.
All of these interactive elements will keep your audience engaged throughout your course modules. Plus, interactive content will help distinguish your course from those of your competitors, especially if you cover some of the same material.
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3. Find Collaborators to Participate in Your Event
Course creators are constantly looking for new and exciting ways to share real-world know-how about a topic with their audience. Collaborators, including guest speakers, special teachers, or entrepreneurs who can speak to your course material’s accuracy can do a lot to improve your course quality or magnifying event.
Say that you are putting together a seminar for your brand or business. The seminar is expected to draw at least a few dozen people and perhaps even a few potential clients. This means that you should do everything in your power to drive qualified attendees to your landing page and course website to enroll in the online course.
This can be hard work if you are a new content creator, but getting a collaborator, such as a famous person in your industry, can help bring people to your seminar even if your brand isn’t very well known yet.
Additionally, collaborators can offer insights into your educational materials and help ensure that your seminar or course is as valuable and impactful as possible. As you create your e-learning course, be sure to think of potential collaborators you can reach out to in order to promote your course content to potential learners so you can drive more attendance and signups today!
4. Build an Agenda for Your Attendees
No webinar or long-form course works without a plan and a content outline. To make sure that things move along smoothly and that you hit all of your main talking points, build an agenda for your online seminar or course and be sure to post it on your course software. This information can help people understand your educational content before they sign up for your online course, which can help people trust that your material will benefit them before they enroll.
Many online course platforms allow you to post agendas or other informative content right on viewers’ screens. Agendas are useful because they tell your audience:
How long the seminar or course is expected to be so they can plan accordingly
What they can expect out of the learning material
Which parts they should pay particular attention to after they sign up for the course
A successful online course needs to allow potential attendees to plan their day and reassure them that the online course will meet their needs before they enroll. If you’re running a two-hour seminar, some of your attendees may wish to take a quick break during a segment that doesn’t interest them, then come back during a crucial section with vital information.
5. Market Your Educational Course
If you want your online course to be a success, you need to ensure you reach the right people with the right message as they search for the course content that you offer. Here are a few ways you can market your online course to ensure you drive enrollment and attract qualified leads to your site:
Create a landing page to share important information about your online course. This page will be the central place that you will send people as they look to sign up for your course.
Place testimonials and case studies about the impact that past online courses and webinars have had on your audience. This information is crucial to build trust with your audience.
Create lots of content around your course to help you get found in search engines. Search engine optimization (SEO) is an important part of online marketing for any course, and you can attract your target audience by writing great blog posts that lead back to your landing page.
Share your course on social media networks like Facebook, Twitter, and LinkedIn. Write engaging posts that link back to your landing page where you share your course outline and other aspects of your educational material for interested prospects.
Use Google Ads to target learners in specific industries or geographic locations. This is a great way to ensure people see your message. However, PPC marketing can be difficult for beginners, so make sure you have a strong strategy in place before spending money on PPC ads.
All in all, anyone can launch a successful online educational course. It just takes a plan, a bit of preparation, and following the 5 tips above. The odds are that you’ll become even more capable at putting together quality online courses and seminars after your first couple of tries.
Who knows? You may find you appreciate making online courses so much that you decide to make e-learning offerings your primary business model or revenue stream. Be sure to contact your learning management system before launching your course to ensure it has the functionality you need to create a successful online course.
Have questions? Feel free to reach out to our team at BeaconLive, and we are happy to talk with you about all of your needs to launch a new online course today!
Photo by Ivan Samkov