Flash-Free or Bust: Why Your Virtual Events Should No Longer Incorporate Adobe Flash

Posted by: The BeaconLive Marketing Team

Once upon a time (in what now seems like a faraway land), a digital multimedia platform called Adobe Flash was the go-to solution for creating and displaying interactive visual media, online ads and even entire websites. Early iterations of HTML simply couldn’t support complex graphics and video, let alone complete eLearning environments – and therefore, the majority of continuing education and professional development programs primarily relied on Flash technology.

In today’s mobile era, however, many big-name media sites have transitioned to using HTML5, which provides built-in browser support and eliminates the need for any additional plug-ins or downloads. Meanwhile, Adobe Flash is slowly slipping into the darker corners of the universe, never to be heard from again. In fact, Adobe itself formally announced that by 2020 it would stop updating and distributing Flash – and that the company will “encourage content creators to migrate any existing Flash content to these new open formats.”

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4 Continuing Education UX Essentials Your eLearners Are Expecting

Posted by: The BeaconLive Marketing Team

While an impressively knowledgeable speaker or a particularly captivating topic may increase online CE sales or OnDemand content views and replays, your eLearning course isn’t going to generate much enthusiasm (or have a substantial impact) if the presentation format and user experience are falling short. That’s why it’s so important to facilitate an engaging and interactive experience for your eLearning audience.

Yes, today’s learners are expecting a wide variety of high quality content. Yes, they are expecting a sleek CE platform design and intuitive tools. Yes, the registration process should be streamlined, and yes, you should be using technology that automates grading and post-exam certificate delivery. If you aren’t offering your audience these practical eLearning essentials, you’re already falling behind your competitors.

But what will take your CE program to the next level? Read on for an analysis of the Continuing Education UX trends you should be following in order to delight the modern CE participant.

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5 Fool-Proof Ways to Finesse Your Webinar Email Invitations

Posted by: The BeaconLive Marketing Team

Congratulations!  You’ve come up an incredible webinar idea, you’ve outlined your presentation, you’ve nailed down the date, and now you just need to let your audience know about it.

Then it strikes... webinar invitation messaging anxiety. With so many emails bombarding your audience's inbox, how do you make your webinar invitation stand out?

Don’t panic. It is possible to maintain your brand while increasing your invitation click-through rates, and do it all in style. We’ve put together some fool-proof tips on how to add some finesse to your next webinar email invitation:

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Broadcasting One to Many: Tips for Virtual Town Hall Meetings

Posted by: The BeaconLive Marketing Team

Town hall meetings serve many important purposes. These events generate a sense of spirit among your employees. They provide company-wide policy updates, keeping everyone involved on the same page. They help to build brands. And most importantly, they give an organization’s employees an opportunity to be heard by those who may not be “in the trenches” with them on a daily basis.

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6 Ways to Boost the Conversion Rate of Your Webinar Landing Page

Posted by: The BeaconLive Marketing Team

How’s the webinar landing page for your upcoming virtual event performing? …Not generating as many conversions as you might have hoped? Well, you’ve come to the right place.

There’s no doubt that lead generation is a top—if not the top—priority for all marketing professionals, no matter their industry. Whether you’re an association executive looking to grow your organization’s membership count, or an agency account manager hoping to increase your client’s flow of qualified leads, or you’re a healthcare marketer attempting to build a more a comprehensive list of prospects for your sales reps to go after, you’re going to need compelling landing pages on which to convert website visitors into viable contacts.

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