What Does the Ideal Automated CLE Workflow Look Like?

Posted by: The BeaconLive Marketing Team

The world of continuing legal education is a complicated one. And as a CLE service provider, law firm or legal association catering to today’s professionals, it’s critical that the tools you’re leveraging to deliver and manage your continuing education programming are state-of-the-art – and built with CLE specifically in mind.

Of course, platform end users in this day and age expect a super intuitive, seamless, mobile-friendly CLE experience. They expect to operate in a Flash-free environment, taking in complex content using a simple, streamlined interface. They require technology that isn’t going to suddenly crash on them in the midst of a course, and they want immediate access to any certificate or grades they earn from a personalized portal. And what’s more, it’s important that your CLE platform reduces your organization’s administrative workload – all the while increasing revenue and helping you to retain and impress your employees, members or customers.

However, with various accrediting bodies offering credits to the end user in different ways, you also need to be equipped with an adaptable platform. Therefore, it’s critical that the CLE technology you’re using meets all possible national and state requirements without any additional applications, plug-ins or downloads. The key to doing this is to utilize a system that is driven by virtual event templates and makes use of the right CLE workflows. Here’s what we mean:

Read More

3 Ways AI Is Influencing Adult eLearning Programs

Posted by: The BeaconLive Marketing Team

In 2018, Artificial Intelligence is all around us. Whether we realize it or not, AI has deeply influenced both our professional and personal lives. From virtual assistants to fraud detection systems, AI has and is being widely adopted across all industries.

However, when looking at AI’s influence in the world of continuing education and adult learning, it isn't as easy to spot. This is because the eLearning industry poses a unique set of challenges which has made it more difficult for institutions to adopt new technologies powered by AI.

But it’s certainly not all doom and gloom for those eLearning course providers making efforts to evolve and keep up with these changes. Here’s a look at three ways Artificial Intelligence is beginning to impact online continuing education and other adult learning programs.

Read More

Building a Better eLearning Course: 10 Tips for Success

Posted by: The BeaconLive Marketing Team

The world of eLearning is a hot topic today. Whether you’re offering a continuing education program, onboarding new members of your association, or delivering corporate training to employees, modern eLearning environments are schooling traditional classroom settings in a number of ways. Take a look at these data points: 1

Read More

7 CME Marketing Techniques for Increasing Visibility, Leads and Sales

Posted by: The BeaconLive Marketing Team

Marketing in Continuing Education today requires so much more than designing a nice brochure and creating a sharp-looking website. The modern eLearner, particularly in the healthcare field, is a savvy consumer with high expectations. And in the world of CME, the competition is getting tougher every year. Therefore, it’s critical that your organization is working hard to not only stay in front of prospects and convert them into customers but also to retain them once they’ve completed a purchase.

As a CME provider, you’re already likely marketing your online courses. But there are a number of CME marketing techniques you may not have tried yet. Here is a shortlist of tactics that will help your organization increase its visibility in the marketplace, generate new leads, and ultimately attract and convert sales-ready consumers into loyal customers. You might be surprised at the results you’ll achieve!

Read More

What It Takes to Keep Your CLE Program Competitive in an Evolving Market

Posted by: The BeaconLive Marketing Team

Okay, CLE professionals – this one’s for you! With all the educational service platforms and technologies at our fingertips today, it comes to no surprise that corporate eLearning has grown by a whopping 900% over the last 16 years. What’s more, approximately 77% of U.S. companies now offer online training to improve their employees’ professional development. And despite the unique needs of many law firms and other legal organizations, it’s impossible to deny that the world of Continuing Legal Education has quickly followed suit.

Read More