7 Webinar Statistics Impacting Association Marketing Strategies

Posted by: Leidy Restrepo

For associations to thrive in today's fast-paced technology era (where access to information is just a few clicks away), there must be a shift in the way we approach membership acquisition and retention. This shift is outlined in Erik's Schonher's webinar, "Membership Engagement: Ideas That Work!" as a progression from members being dependent on associations; to members partnering with associations. The webinar statistics below dive in a little deeper into why and how associations can leverage their social/networking appeal and marketing tactics, including webinars, to influence participation and growth--guaranteeing membership renewal.

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