Virtual and Hybrid Events are here to stay. But attendee fatigue across too many events can erode ROI for you and your Event Sponsors and Exhibitors. Attendee engagement is amongst the most important, yet difficult aspects of achieving a positive ROI. Event Producers and Marketers must continuously innovate ways to keep both your attendees and your sponsors committed to a worthwhile Virtual and Hybrid Event experience that still generates strong brand awareness, website visits, and qualified leads. Follow this simple guide to guarantee ROI for your Virtual Event Exhibitors and Sponsors and keep your attendees coming back for more:
- 1. Free Stuff: SWAG Bags & Experience Boxes
- 2. Spark Conversation Through Networking & Breakout Sessions
- 3. Take Advantage of Interactive Features & Simu-Live Presentations
- 4. Utilize the Power of Social Media
- 5. Surprise Your Audience!
- 6. Keep it Fun with Live Entertainment
As our lifestyle changes of Covid-19 have dominated the better part of 2020, many of us have gotten used to remote work and virtual gatherings. But let’s be honest, “zoom-fatigue” is getting real. This lack of engagement can have a detrimental effect on the success of your Virtual Events and can be a threat to your ROI. As PCMA stated, “now is the time for creativity and innovation for virtual events.”
In the socially-distanced world of Covid-19, strategies for in-person Sales, Marketing, and Engagement have changed drastically, and for HealthCare professionals in particular. Many companies in the industry are facing the reality that their field or customer facing roles have limited access to in-person visits to providers, generating a huge risk to revenue streams. As Intouch Solutions has stated here, “a dual approach of strategic re-evaluation and the addition of new technology systems is necessary” to address the unique challenges posed by our world today.
As a customer, you have the luxury of being selective. Don’t waste your time dealing with a customer service agent relationship that is set up to fail.
There are several signs or red flags that may appear at some point during your interactions with customer service reps. Some of them are apparent from the start, while others may be triggered later on. As a CLE Provider, these are some signs that you should be aware of:
As a new year begins our minds can’t help but think about all we hope to accomplish. After all, this is the time where we set resolutions and begin crafting action plans.
There’s no better way to get the creative juices flowing then by attending major trade shows and conferences with several professionals nationwide. If the destinations and in-person training aren’t compelling enough, the opportunity for networking and building one-to-one connections with colleagues in your field should be.
There are many events offered each year and it can be daunting to choose which conference to attend. In an effort to help boil down the bountiful list, we have pulled together our recommended top shows to attend: