How to Write an Appealing CLE Course Description

Posted by: The BeaconLive Marketing Team

Choosing the right Continuing Legal Education provider… where do you even start? While today’s attorneys looking to fulfill annual CLE requirements are much more frequently turning to the web (as well as mobile applications) for the bulk of their classes, an increasingly crowded online space has made it important for providers to differentiate themselves.

Yes, a modern, streamlined website is going to help. Deploying the right CLE delivery technology is critical. And offering an easy user experience from registration to certification will keep content seeking lawyers coming back for more when the time comes.

But the content itself is typically what is most important. In fact, a recent study conducted by Above the Law found that the content’s relevance was the most important determining factor for lawyers assessing their CLE options. While some legal industry professionals will heavily rely on their firms or bar associations to direct them to specific CLE events, it turns out the least important factor is the identity of the provider. With a scarcity of brand loyalty in the legal world, this leaves room for small but well-marketed CLE organizations to attract more people to their programs.

So how do you pitch the relevance of your content to prospective participants?

Short answer: by writing compelling CLE course descriptions! The following seven tips will help your organization better market its CLE courses to your target audience and inspire more signups. Read on for more details…

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Top 10 Considerations for Selecting the Right CLE Platform

Posted by: The BeaconLive Marketing Team

Shopping around for just the right CLE platform for your business can be stressful work. After all, it’s critical that you offer a streamlined, professional experience to your customers, but it's just as important to mitigate the amount of time you or your internal team spends on administrative tasks, technical setup and dealing with all the potential regulatory nightmares that come along with working in the ever-changing CLE universe. We understand!

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5 eLearning Trends CE Providers Should Adopt ASAP

Posted by: The BeaconLive Marketing Team

It’s no secret that the technology industry is chock-full of rapid changes and sudden breakthroughs. We never know what we'll be able to accomplish in a year from now with the help of science, engineering and innovation. However, based on a number of online educational trends on the rise, the next few years are much more predictable when it comes to eLearning in the Continuing Education industry. Here are five prominent eLearning trends CE content creators and service providers should be adopting in order to remain both competitive and effective.

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5+ Simple Tips for Creating Relevant Webinar Content in 2019

Posted by: The BeaconLive Marketing Team

At first glance, creating, promoting and launching a webinar may seem like a lot of work. From identifying and bringing in the ideal presenter, to gathering valuable information for prospects and customers, to technically executing the live event, there's a lot that can go wrong. However, pulling off a solid webinar can be surprisingly simple and straightforward when you plan ahead accordingly and/or work with a knowledgeable partner to cover all the right bases.

What is becoming increasingly challenging, however, is creating relevant webinar content that cuts through the noise and resonates with viewers to the point where they take action. In our busy digital world, we are continually bombarded by 3,000+ marketing messages on a daily basis. That's A LOT of content! And consequently, we are all a bit desensitized to the presence of ads, and it takes a message that's particularly compelling to really grab our attention—and hold it.

In light of this situation so many marketers, content creators and educators are facing, below we have 5 simple tips you can use to ensure you're producing successful, appetizing webinar content in 2019 that caters to the needs of your audience and motivates them to learn more about what your business or organization has to offer. Read on to get the scoop!

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5 Reasons Why You Should Include Closed Captioning in Virtual Events

Posted by: The BeaconLive Marketing Team

Have you ever thought about how accessible your online content is? How inclusive is your brand? If your organization regularly publishes videos or hosts webinars and other types of online presentations, are you truly helping out your audience with the best user experience? One way to succinctly address all of these questions is to include closed captions in your video content and virtual events.

From webinars and webcasts to on-demand video and eLearning modules, these types of UX elements are playing an increasingly important role in today's world. That’s one reason why we’re happy to announce that BeaconLive provides full support for ADA compliance for both live and on-demand transcription and closed captioning. (So if you’re looking for a partner who offers these services, don’t hesitate to ask!)

In a nutshell, closed captions are short lines of text that sync up with a video’s audio track. They transcribe the audio to text in “caption frames” on top of or underneath the video, including not only the words of speakers but also the speakers’ names, sound effects and other elements that may not be related to speech at all. Additionally, while open captions are always on screen and cannot be turned off by the user, closed captions can be enabled or disabled in a viewer’s video or device settings.

Below, we shed light on five ways closed captions will make your content better. Particularly if your goal is to educate your audience, you won’t want to miss this post…

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