In the healthcare industry, posting webinars helps to continuously optimize the execution of care and streamline processes that support and enable efficient care delivery. Communicating via these events can also break down collaboration barriers, thus aiding in the growth of clinical discovery. In healthcare, webinars can be utilized to address a number of key areas – one being Education. 
Continuing Medical Education helps people in the medical field:
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Maintain competence
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Learn about new and developing areas of their field
Medical professionals are required to obtain a certain amount of CME credits (depending on the state they work in) in order to keep their license. People who work in healthcare can also choose to take elective webinar courses that are relevant to their position so as to fine-tune their professionalism. So, CME is highly important and requires an effective platform to ensure ease and success.
Continuing Medical Education is a top priority for all licensed healthcare professionals, and webinars are the easiest way for these highly mobile individuals to gain the necessary credits in a timely and rather simple manner. Webinars are virtually perfect for healthcare professionals who are:
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Pressed for time
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On their feet all day
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Need to tap in – on any device at any time – in order to complete their credits
Not only are live events highly effective for training purposes, but they’re typically very mobile accessible. Webinars are also a great way to deliver educational content in a visual and audio format. Studies have shown that better learning outcomes can result from learning programs that contain visuals and audio versus those that do not (Romanov), as this type of instruction is proven to be more memorable and engaging than solely text-based instruction.
Using an event platform to help medical professionals complete their requirements is clearly beneficial, and using a full-service virtual events platform can generate even more positive returns, including:
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Full event support throughout each phase of the healthcare event
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CME accreditation, event facilitation, and administration
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An OnDemand library of events
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Professionally developed lead generation programming
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Integrated registration sites built for you
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Live presentations facilitated
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Post-event evaluations provided
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Online examinations with automated grading
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Online certificate delivery
When it comes to this vertical, these events make a lot of sense and allow people in the medical field to get the most out of furthering their education. With the benefits of a full-service webinar platform listed above, students gain more value than they would if they solely viewed a live webinar. According to a study conducted by Veritas Institute for Medical Education, Inc., a live virtual event followed by complementary enduring materials significantly enhances knowledge retention in participants even 6 to 8 weeks after activity participation, as compared with live-event only participation. (Improve CME).
The CME vertical succeeds in utilizing events for all of the reasons detailed above. In summary, they essentially bring it to life and offer an enriching learning experience that effectively correlates with the lifestyle of a medical professional.
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