HealthCare Virtual Customer Engagement Strategies During Covid-19 And Beyond

Posted by Sophia Duplin

How To Enhance Your Customer Experience Through Telehealth And Virtual Care

In the socially-distanced world of Covid-19, strategies for in-person sales, marketing, and engagement have changed drastically—for HealthCare professionals in particular

 

Many companies have dealt with the reality that their field or customer-facing roles have limited access to in-person visits to providers, generating a considerable risk not only to patients with chronic conditions but to revenue streams as well. 

 

As Intouch Solutions stated, “a dual approach of strategic re-evaluation and the addition of new technology systems is necessary” to address the unique challenges posed by our world today. This means that your company needs to expand into digital health to continue to engage your audience. 

 

Although we can expect that in-person marketing and engagement strategies will somewhat return to what they were like before the Covid-19 pandemic, the prominence of digital marketing and engagement will be a long-lasting change in the industry.

 

Let’s look at why your company must continue offering virtual visits and how your health care system can adjust its approach to provide high-quality telehealth services that will improve your patient care offerings. 

 

A doctor uses a laptop for virtual healthcare

Photo by Tima Miroshnichenko

 

Are Telemedicine And Virtual Options Here To Stay? 

While face-to-face visits will never truly vanish, the advent of virtual healthcare has shown that some minor adjustments can improve workflow for the healthcare system and offer more personalized care to patients. 

 

Even once mask mandates and Covid is a distant memory, there are many benefits to providing video visits as an option. Not only will this increase customer engagement, but it can even attract new customers who have grown accustomed to this new normal. 

 

Here are some reasons why telemedicine is here to stay. 

  • Widespread access to health care services: Healthcare can be hard to find, especially in rural or impoverished areas. Telemedicine allows patients to access high-quality primary care in real-time from wherever they are, making it easy for your company to serve them.

  • Access to medical records: The patient portal offers straightforward access to an electronic health record. This makes it easy for both caregivers and patients to track essential documents regarding their treatment plan and frees up your employees for other important tasks. 

  • Improved communication: Telemedicine allows patients to access messaging services to check in with their care team of clinicians and health care providers. 

  • Access to mental and behavioral health: Patients can access essential outpatient services without having to travel to a doctor’s office, increasing the availability of critical healthcare services. It also makes it easier for health care providers to see more patients during their work hours. 

  • More options for chronic disease management: Patients dealing with a chronic disease can visit their care team virtually for remote patient monitoring, which reduces exposure risks and travel time.

 

By offering virtual care options, healthcare organizations can decrease waiting room wait times, increase the quality of care, and allow healthcare providers to focus on urgent care. This will improve the overall patient experience while allowing companies to increase engagement.

 

But how can healthcare organizations make this shift while still offering the same level of care, engaging their target customers, and increasing their revenue? Let’s find out.

 

How Can A Care Team Integrate Virtual Options Into Their Current Operations? 

Healthcare medical affairs and marketing leaders can leverage virtual event platforms that integrate Continuing Medical Education credits in order to virtually meet the customer’s requirements and provide a much more cost-effective solution than in-person CME events. With BeaconLive, we can assist you in offering these as either a Live or OnDemand CME Virtual Event.

 

Augmenting the sales and engagement processes is only the start of how the MedTech, BioTech, and pharmaceutical industries are revolutionizing their approaches amidst Covid-19. 

 

As McKinsey & Company said, “MedTech leaders are also looking outside their normal sector boundaries to explore creative solutions to further supplement capacity, such as partnerships with companies outside the sector, open-source equipment design, and deployment of medically trained employees to support public-health needs.” This means you have to get creative to continue growing your audience to increase revenue. 

 

Never before has such large-scale distribution of information and training been necessary. These industries must focus on scalability, quality, and innovation in virtual communication streams to serve healthcare’s critical needs. Let’s look at which virtual options work best to improve the patient experience while helping your company increase revenue. 

 

Which Virtual Options Work Best For Virtual Customer Engagement? 

Part of the crisis response and resilience required to come out of this pandemic stronger involves a complete re-imagining of how we connect with our audiences. 

 

Healthcare organizations have been capped at how many people can attend an in-person event in the past. Additionally, they’ve faced dwindling attendance numbers and a lack of engagement from their audience. Virtual event options are a great way to combat these issues. 

 

Don’t lose the capacity for your organization to relay essential and impactful knowledge, training, and strategy due to the current in-person restrictions. Communicate with your organization and your HealthCare Professionals by deploying CME-focused large-scale virtual events, webinars, and webcasts

 

As McKinsey & Company said, “Companies should consider quickly prioritizing and scaling digital capabilities to enable digital touchpoints with their customers—such as online customer service representatives, webinars with key opinion leaders, professional education, and conferences for professional industry associations.” 

 

Let’s look at what options work best for healthcare organizations looking to expand their virtual reach.

 

A doctor uses a smartphone for virtual healthcare

Photo by National Cancer Institute

 

If You Need To…..

Try Using…

  • Distribute specific information on topics like medicare health plan changes

  • Involve key industry thought leaders

  • Train employees and providers

Webinars

  • Incorporate a virtual component to an in-person event

  • Expand your outreach

  • Host a roundtable discussion

Webcasts

  • Drive engagement

  • Provide networking opportunities 

Multi-Day Virtual Conferences 

  • Scale your business 

  • Host up to 40,000 members at a time

  • Increase revenue streams for your healthcare organization

Virtual Events

 

You can further engage your audiences with interactive polling, Q&A chat rooms, and certificates & compliance credits. This will also help you gather crucial data that you can use to inform your decisions on future events. Reimagine the value-add you can give to your audience in our virtual-first world and how those might end up being permanent revenue streams for your organization.

 

By expanding your virtual outreach and engagement, you will help keep your employees safe, ensure continued business development, and begin to shape the future of MedTech, BioTech, and device marketing & engagement.

 

Partner With BeaconLive For Your Virtual Healthcare Needs 

Virtual customer engagement is a great way to capture the new frontier forged in the face of the Covid-19 pandemic. While the face of health care delivery may never look the same, you can leverage these new approaches to grow your health care company. 

 

Several organizations offer virtual events, webinars, and webcasts. But BeaconLive is the only company that can provide a fully managed solution: from content hosting & streaming to professionally moderated events to user tracking, management, and distribution of Continuing Education certificates and compliance credits. 

 

BeaconLive scales up to 40,000 attendees per event and has a professional Event Services team to manage the technicalities. White-Label and Sponsor-Value-Add opportunities are available when working with BeaconLive. Tailor your Event with the complete BeaconLive Feature List.

 


 

Topics: Continuing Medical Education (CME), Medical & Healthcare

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FAQs

What are some CME marketing techniques I can use to expand my healthcare organization?

Harness the power of Google Retargeting, establish yourself in LinkedIn Groups, and develop loyalty programs to boost visibility, leads, and sales.

How can I attract new patients?

Attract new patients by adding your practice to Google Places, using storytelling in your marketing, and offering small discounts in exchange for reviews. 

What does virtual care include?

Virtual care can consist of various outpatient services, such as prescription renewals, primary care checkups, and follow-up appointments.