3 Ways AI Is Influencing Adult eLearning Programs

Posted by: The BeaconLive Marketing Team

In 2018, Artificial Intelligence is all around us. Whether we realize it or not, AI has deeply influenced both our professional and personal lives. From virtual assistants to fraud detection systems, AI has and is being widely adopted across all industries.

However, when looking at AI’s influence in the world of continuing education and adult learning, it isn't as easy to spot. This is because the eLearning industry poses a unique set of challenges which has made it more difficult for institutions to adopt new technologies powered by AI.

But it’s certainly not all doom and gloom for those eLearning course providers making efforts to evolve and keep up with these changes. Here’s a look at three ways Artificial Intelligence is beginning to impact online continuing education and other adult learning programs.

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Building a Better eLearning Course: 10 Tips for Success

Posted by: The BeaconLive Marketing Team

The world of eLearning is a hot topic today. Whether you’re offering a continuing education program, onboarding new members of your association, or delivering corporate training to employees, modern eLearning environments are schooling traditional classroom settings in a number of ways. Take a look at these data points: 1

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Flash-Free or Bust: Why Your Virtual Events Should No Longer Incorporate Adobe Flash

Posted by: The BeaconLive Marketing Team

Once upon a time (in what now seems like a faraway land), a digital multimedia platform called Adobe Flash was the go-to solution for creating and displaying interactive visual media, online ads and even entire websites. Early iterations of HTML simply couldn’t support complex graphics and video, let alone complete eLearning environments – and therefore, the majority of continuing education and professional development programs primarily relied on Flash technology.

In today’s mobile era, however, many big-name media sites have transitioned to using HTML5, which provides built-in browser support and eliminates the need for any additional plug-ins or downloads. Meanwhile, Adobe Flash is slowly slipping into the darker corners of the universe, never to be heard from again. In fact, Adobe itself formally announced that by 2020 it would stop updating and distributing Flash – and that the company will “encourage content creators to migrate any existing Flash content to these new open formats.”

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5 eLearning Webinar Promotion Best Practices Even Your Grandpa Can Follow

Posted by: The BeaconLive Marketing Team

Yes, it’s true. Even your “newfangled gadget”-averse grandfather can effectively promote an eLearning webinar. It’s that simple if you are following the right webinar promotion best practices! Make the 5 following changes to your marketing plan, and you’ll likely see a considerable uptick in registrations.

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7 CME Marketing Techniques for Increasing Visibility, Leads and Sales

Posted by: The BeaconLive Marketing Team

Marketing in Continuing Education today requires so much more than designing a nice brochure and creating a sharp-looking website. The modern eLearner, particularly in the healthcare field, is a savvy consumer with high expectations. And in the world of CME, the competition is getting tougher every year. Therefore, it’s critical that your organization is working hard to not only stay in front of prospects and convert them into customers but also to retain them once they’ve completed a purchase.

As a CME provider, you’re already likely marketing your online courses. But there are a number of CME marketing techniques you may not have tried yet. Here is a shortlist of tactics that will help your organization increase its visibility in the marketplace, generate new leads, and ultimately attract and convert sales-ready consumers into loyal customers. You might be surprised at the results you’ll achieve!

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