7 CME Marketing Techniques for Increasing Visibility, Leads and Sales

Posted by: The BeaconLive Marketing Team

Marketing in Continuing Education today requires so much more than designing a nice brochure and creating a sharp-looking website. The modern eLearner, particularly in the healthcare field, is a savvy consumer with high expectations. And in the world of CME, the competition is getting tougher every year. Therefore, it’s critical that your organization is working hard to not only stay in front of prospects and convert them into customers but also to retain them once they’ve completed a purchase.

As a CME provider, you’re already likely marketing your online courses. But there are a number of CME marketing techniques you may not have tried yet. Here is a shortlist of tactics that will help your organization increase its visibility in the marketplace, generate new leads, and ultimately attract and convert sales-ready consumers into loyal customers. You might be surprised at the results you’ll achieve!

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What It Takes to Keep Your CLE Program Competitive in an Evolving Market

Posted by: The BeaconLive Marketing Team

Okay, CLE professionals – this one’s for you! With all the educational service platforms and technologies at our fingertips today, it comes to no surprise that corporate eLearning has grown by a whopping 900% over the last 16 years. What’s more, approximately 77% of U.S. companies now offer online training to improve their employees’ professional development. And despite the unique needs of many law firms and other legal organizations, it’s impossible to deny that the world of Continuing Legal Education has quickly followed suit.

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Introducing Beacon360 – One Service: A Complete Continuing Education Solution

Posted by: The BeaconLive Marketing Team

Feeling frustrated with your current eLearning platform interface? Managing multiple moving parts of your online CME or CLE program using disparate applications that don’t integrate with one another? Can’t fully measure the success of your virtual events? Well, it’s time to change all that!

When it comes to Continuing Education, our team leaves no stone unturned. We’re confident our CE solutions will make a huge difference in enhancing the value of your services, and that your customers will be delighted, too. That’s why we wanted to take this opportunity to let our readers know that things have been heating up at BeaconLive! We’ve recently launched a new product – Beacon360 – a highly configurable content development and management solution, designed to meet the specific needs of our CE customers – from start to finish.

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4 Continuing Education UX Essentials Your eLearners Are Expecting

Posted by: The BeaconLive Marketing Team

While an impressively knowledgeable speaker or a particularly captivating topic may increase online CE sales or OnDemand content views and replays, your eLearning course isn’t going to generate much enthusiasm (or have a substantial impact) if the presentation format and user experience are falling short. That’s why it’s so important to facilitate an engaging and interactive experience for your eLearning audience.

Yes, today’s learners are expecting a wide variety of high quality content. Yes, they are expecting a sleek CE platform design and intuitive tools. Yes, the registration process should be streamlined, and yes, you should be using technology that automates grading and post-exam certificate delivery. If you aren’t offering your audience these practical eLearning essentials, you’re already falling behind your competitors.

But what will take your CE program to the next level? Read on for an analysis of the Continuing Education UX trends you should be following in order to delight the modern CE participant.

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The Top 5 Upcoming Must-Attend CME Events for Healthcare Professionals

Posted by: The BeaconLive Marketing Team

Are you a healthcare educator or a CME service provider? Or perhaps you’re a professional working in the medical field and you’d like to learn more about the latest CME technology updates, eLearning trends, medical writing techniques, content delivery tools, or any other changes taking place across today’s Continuing Medical Education landscape.

If this is the case for you, you’ll likely find this listing of upcoming industry events helpful, or perhaps quite familiar!

Our National Sales Director John Craine – who leads BeaconLive’s healthcare division – has been a member and exhibitor at these conferences and meetings for many years. We’ve been more than happy to support these organizations with our time and resources because they are truly valuable CME events for our friends, colleagues and customers in the healthcare field, and we absolutely encourage you to join and participate.

As these conferences are held by accrediting organizations, you’ll even have the chance to receive CE credits yourselves! Not to mention you’ll have plenty of time to network and connect with professionals active in your industry, as well as a chance to get your name, institution or service out there, too.

Alright, let’s get right down to it! Here are the top 5 CME events that we highly recommend healthcare professionals attend in 2017 and 2018…

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