The Legal Marketing Tactics You Haven't Tried Yet

POSTED: Friday, March 17, 2017

Up until recently, the success of many law firms and other legal organizations was primarily built on referrals, where word-of-mouth was currency. Bringing in new leads and clients was all about reputation management, networking, and making the most of the visibility you would receive through large industry events and well-known publications.

Today, however, 96% of people searching for legal advice now use a search engine – and 62% of these legal searches are non-branded.

The majority of people looking for legal services and solutions aren’t using a specific company name. In fact, they’re statistically a lot more likely to use a geographic term in conjunction with the topic of their interest – so for instance, defense attorneys in Boston. Therefore, from a business-to-consumer perspective, your online presence and content, as well as a well-designed, well-optimized and easy-to-navigate website are going to make a significant difference in the way your firm or institution is perceived.

It's no secret that marketing is going digital across all industries. And to keep up with competitors, law firms need to follow suit and adopt fresh legal marketing strategies that accommodate the needs, research habits and buying behaviors of the modern prospect.

Without further ado, here’s a look at four legal marketing tactics you may not have tried yet that can pay off big in terms of lead gen results without breaking the bank.

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Broadcasting One to Many: Tips for Virtual Town Hall Meetings

POSTED: Wednesday, March 08, 2017

Town hall meetings serve many important purposes. These events generate a sense of spirit among your employees. They provide company-wide policy updates, keeping everyone involved on the same page. They help to build brands. And most importantly, they give an organization’s employees an opportunity to be heard by those who may not be “in the trenches” with them on a daily basis.

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CME Solutions: 8 Key Qualities in a Continuing Ed Platform

POSTED: Friday, December 30, 2016

As the increase in eLearning and online training courses made available by both corporate and educational institutions continues to accelerate, any adept CME pro should be asking the question: what really makes a Continuing Education services provider truly stand out from the rest of the pack? How can I differentiate my program?

Well, for starters, the well-executed presentation of content is going to make a big difference. But for today’s education landscape, that’s pretty much a no-brainer.

With that said, there are a number of other important attributes for which CME professionals should be on the lookout if they’re going to integrate their program with the right technology solution. CE teachers and students alike need to be able to focus on what matters most, while the solution they utilize fades into the background, serving as a tool that enhances the experience, not hampers it.

Whether you’re looking for a full-service solution that leverages an experienced team of healthcare service professionals to operate the platform on your behalf or you’re ready to use an intuitive technology solution yourself, here’s what you need to look for in a CME platform in order to flawlessly deliver virtual events:

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6 Ways to Boost the Conversion Rate of Your Webinar Landing Page

POSTED: Thursday, December 15, 2016

How’s the webinar landing page for your upcoming virtual event performing? …Not generating as many conversions as you might have hoped? Well, you’ve come to the right place.

There’s no doubt that lead generation is a top—if not the top—priority for all marketing professionals, no matter their industry. Whether you’re an association executive looking to grow your organization’s membership count, or an agency account manager hoping to increase your client’s flow of qualified leads, or you’re a healthcare marketer attempting to build a more a comprehensive list of prospects for your sales reps to go after, you’re going to need compelling landing pages on which to convert website visitors into viable contacts.

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How to Host a Conference Call: 7 Tips for Virtual Newbies

POSTED: Tuesday, November 22, 2016

Ever sit through a conference call that was unorganized? Boring? Peppered with painfully awkward bouts of silence?

Or perhaps you’ve been privy to a virtual meeting that goes a little something like this

All laughs aside, no one wants to experience a conference call like that – let alone HOST one.

But fear not! Virtual calls don’t have to be tricky, mangled versions of the successful in-person meetings you’re accustomed to. Below we’ve outlined 7 practical and actionable tips on how to host a conference call that runs smoothly and effectively engages your participants.

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