Everything You Need to Know about the BeaconLive Developer's Portal

POSTED: Thursday, May 18, 2017

Looking for complete virtual event integration with your own SaaS applications? You’ve arrived in the right place!

So many of our current customers have come to us in need of a content delivery solution that truly meets their organization’s needs. They’re looking for a reliable platform that effortlessly scales with the size of their audience (without hemorrhaging money for extra attendees). They want powerful engagement tools and comprehensive analytics. And many of our clients must be equipped to execute both Continuing Education and marketing programs all from the same platform. Of course, BeaconLive delivers the goods.

But what makes these benefits extra helpful is to be able to make them your own using our custom APIs.

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5 Fool-Proof Ways to Finesse Your Webinar Email Invitations

POSTED: Thursday, March 23, 2017

Congratulations!  You’ve come up an incredible webinar idea, you’ve outlined your presentation, you’ve nailed down the date, and now you just need to let your audience know about it.

Then it strikes... webinar invitation messaging anxiety. With so many emails bombarding your audience's inbox, how do you make your webinar invitation stand out?

Don’t panic. It is possible to maintain your brand while increasing your invitation click-through rates, and do it all in style. We’ve put together some fool-proof tips on how to add some finesse to your next webinar email invitation:

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The Legal Marketing Tactics You Haven't Tried Yet

POSTED: Friday, March 17, 2017

Up until recently, the success of many law firms and other legal organizations was primarily built on referrals, where word-of-mouth was currency. Bringing in new leads and clients was all about reputation management, networking, and making the most of the visibility you would receive through large industry events and well-known publications.

Today, however, 96% of people searching for legal advice now use a search engine – and 62% of these legal searches are non-branded.

The majority of people looking for legal services and solutions aren’t using a specific company name. In fact, they’re statistically a lot more likely to use a geographic term in conjunction with the topic of their interest – so for instance, defense attorneys in Boston. Therefore, from a business-to-consumer perspective, your online presence and content, as well as a well-designed, well-optimized and easy-to-navigate website are going to make a significant difference in the way your firm or institution is perceived.

It's no secret that marketing is going digital across all industries. And to keep up with competitors, law firms need to follow suit and adopt fresh legal marketing strategies that accommodate the needs, research habits and buying behaviors of the modern prospect.

Without further ado, here’s a look at four legal marketing tactics you may not have tried yet that can pay off big in terms of lead gen results without breaking the bank.

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Broadcasting One to Many: Tips for Virtual Town Hall Meetings

POSTED: Wednesday, March 08, 2017

Town hall meetings serve many important purposes. These events generate a sense of spirit among your employees. They provide company-wide policy updates, keeping everyone involved on the same page. They help to build brands. And most importantly, they give an organization’s employees an opportunity to be heard by those who may not be “in the trenches” with them on a daily basis.

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CME Solutions: 8 Key Qualities in a Continuing Ed Platform

POSTED: Friday, December 30, 2016

As the increase in eLearning and online training courses made available by both corporate and educational institutions continues to accelerate, any adept CME pro should be asking the question: what really makes a Continuing Education services provider truly stand out from the rest of the pack? How can I differentiate my program?

Well, for starters, the well-executed presentation of content is going to make a big difference. But for today’s education landscape, that’s pretty much a no-brainer.

With that said, there are a number of other important attributes for which CME professionals should be on the lookout if they’re going to integrate their program with the right technology solution. CE teachers and students alike need to be able to focus on what matters most, while the solution they utilize fades into the background, serving as a tool that enhances the experience, not hampers it.

Whether you’re looking for a full-service solution that leverages an experienced team of healthcare service professionals to operate the platform on your behalf or you’re ready to use an intuitive technology solution yourself, here’s what you need to look for in a CME platform in order to flawlessly deliver virtual events:

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