Flash-Free or Bust: Why Your Virtual Events Should No Longer Incorporate Adobe Flash

Posted by: The BeaconLive Marketing Team

Once upon a time (in what now seems like a faraway land), a digital multimedia platform called Adobe Flash was the go-to solution for creating and displaying interactive visual media, online ads and even entire websites. Early iterations of HTML simply couldn’t support complex graphics and video, let alone complete eLearning environments – and therefore, the majority of continuing education and professional development programs primarily relied on Flash technology.

In today’s mobile era, however, many big-name media sites have transitioned to using HTML5, which provides built-in browser support and eliminates the need for any additional plug-ins or downloads. Meanwhile, Adobe Flash is slowly slipping into the darker corners of the universe, never to be heard from again. In fact, Adobe itself formally announced that by 2020 it would stop updating and distributing Flash – and that the company will “encourage content creators to migrate any existing Flash content to these new open formats.”

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5 eLearning Webinar Promotion Best Practices Even Your Grandpa Can Follow

Posted by: The BeaconLive Marketing Team

Yes, it’s true. Even your “newfangled gadget”-averse grandfather can effectively promote an eLearning webinar. It’s that simple if you are following the right webinar promotion best practices! Make the 5 following changes to your marketing plan, and you’ll likely see a considerable uptick in registrations.

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7 CME Marketing Techniques for Increasing Visibility, Leads and Sales

Posted by: The BeaconLive Marketing Team

Marketing in Continuing Education today requires so much more than designing a nice brochure and creating a sharp-looking website. The modern eLearner, particularly in the healthcare field, is a savvy consumer with high expectations. And in the world of CME, the competition is getting tougher every year. Therefore, it’s critical that your organization is working hard to not only stay in front of prospects and convert them into customers but also to retain them once they’ve completed a purchase.

As a CME provider, you’re already likely marketing your online courses. But there are a number of CME marketing techniques you may not have tried yet. Here is a shortlist of tactics that will help your organization increase its visibility in the marketplace, generate new leads, and ultimately attract and convert sales-ready consumers into loyal customers. You might be surprised at the results you’ll achieve!

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What It Takes to Keep Your CLE Program Competitive in an Evolving Market

Posted by: The BeaconLive Marketing Team

Okay, CLE professionals – this one’s for you! With all the educational service platforms and technologies at our fingertips today, it comes to no surprise that corporate eLearning has grown by a whopping 900% over the last 16 years. What’s more, approximately 77% of U.S. companies now offer online training to improve their employees’ professional development. And despite the unique needs of many law firms and other legal organizations, it’s impossible to deny that the world of Continuing Legal Education has quickly followed suit.

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Introducing Beacon360 – One Service: A Complete Continuing Education Solution

Posted by: The BeaconLive Marketing Team

Feeling frustrated with your current eLearning platform interface? Managing multiple moving parts of your online CME or CLE program using disparate applications that don’t integrate with one another? Can’t fully measure the success of your virtual events? Well, it’s time to change all that!

When it comes to Continuing Education, our team leaves no stone unturned. We’re confident our CE solutions will make a huge difference in enhancing the value of your services, and that your customers will be delighted, too. That’s why we wanted to take this opportunity to let our readers know that things have been heating up at BeaconLive! We’ve recently launched a new product – Beacon360 – a highly configurable content development and management solution, designed to meet the specific needs of our CE customers – from start to finish.

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