CME Solutions: 8 Key Qualities in a Continuing Ed Platform

POSTED: Friday, December 30, 2016

As the increase in eLearning and online training courses made available by both corporate and educational institutions continues to accelerate, any adept CME pro should be asking the question: what really makes a Continuing Education services provider truly stand out from the rest of the pack? How can I differentiate my program?

Well, for starters, the well-executed presentation of content is going to make a big difference. But for today’s education landscape, that’s pretty much a no-brainer.

With that said, there are a number of other important attributes for which CME professionals should be on the lookout if they’re going to integrate their program with the right technology solution. CE teachers and students alike need to be able to focus on what matters most, while the solution they utilize fades into the background, serving as a tool that enhances the experience, not hampers it.

Whether you’re looking for a full-service solution that leverages an experienced team of healthcare service professionals to operate the platform on your behalf or you’re ready to use an intuitive technology solution yourself, here’s what you need to look for in a CME platform in order to flawlessly deliver virtual events:

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6 Ways to Boost the Conversion Rate of Your Webinar Landing Page

POSTED: Thursday, December 15, 2016

How’s the webinar landing page for your upcoming virtual event performing? …Not generating as many conversions as you might have hoped? Well, you’ve come to the right place.

There’s no doubt that lead generation is a top—if not the top—priority for all marketing professionals, no matter their industry. Whether you’re an association executive looking to grow your organization’s membership count, or an agency account manager hoping to increase your client’s flow of qualified leads, or you’re a healthcare marketer attempting to build a more a comprehensive list of prospects for your sales reps to go after, you’re going to need compelling landing pages on which to convert website visitors into viable contacts.

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How to Host a Conference Call: 7 Tips for Virtual Newbies

POSTED: Tuesday, November 22, 2016

Ever sit through a conference call that was unorganized? Boring? Peppered with painfully awkward bouts of silence?

Or perhaps you’ve been privy to a virtual meeting that goes a little something like this

All laughs aside, no one wants to experience a conference call like that – let alone HOST one.

But fear not! Virtual calls don’t have to be tricky, mangled versions of the successful in-person meetings you’re accustomed to. Below we’ve outlined 7 practical and actionable tips on how to host a conference call that runs smoothly and effectively engages your participants.

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Knowing Your Audience: Have You Created Buyer Personas Yet?

POSTED: Friday, November 18, 2016

As marketers, it’s our job to create content that caters to the interests of our target prospects, organization members, and customers. Content that can be promoted and shared across a variety of channels to drive traffic to your website and generate qualified leads. BUT – before you produce all of that content, it’s critical to consider the people for whom you are producing it. Without truly knowing your audience – and what makes them tick, how can your marketing efforts be successful?

The solution is to create buyer personas.

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The Anatomy of a Flawless Webinar Invitation

POSTED: Thursday, October 13, 2016

Adding webinars to your marketing strategy is an effective and important approach to today's technically-savvy audience...that is, if you can do it right. Because, after all, did a webinar really happen if no audience was there to see it? You get the point; having an audience (the right audience) attend your event is just as important as the event itself in order to achieve the results you're looking for from hosting it. Learn below what your webinar invitation is missing in order to attain those desired results:

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