In the socially-distanced world of Covid-19, strategies for in-person Sales, Marketing, and Engagement have changed drastically, and for HealthCare professionals in particular. Many companies in the industry are facing the reality that their field or customer facing roles have limited access to in-person visits to providers, generating a huge risk to revenue streams. As Intouch Solutions has stated here, “a dual approach of strategic re-evaluation and the addition of new technology systems is necessary” to address the unique challenges posed by our world today.
Marketing in Continuing Education today requires so much more than designing a nice brochure and creating a sharp-looking website. The modern eLearner, particularly in the healthcare field, is a savvy consumer with high expectations. And in the world of Continuing Medical Education (CME), the competition is getting tougher every year. Therefore, it’s critical that your organization is working hard to not only stay in front of prospects and convert them into customers but also to retain them once they’ve completed a purchase.
As a CME provider, you’re already likely marketing your online courses. But there are a number of CME marketing techniques you may not have tried yet. Here is a shortlist of tactics that will help your organization increase its visibility in the marketplace, generate new leads, and ultimately attract and convert sales-ready consumers into loyal customers. You might be surprised at the results you’ll achieve!
For More information on this topic, consider reading about HealthCare Virtual Customer Engagement Strategies Amidst Covid-19.
One question that we're regularly approached with by healthcare professionals seeking to advance their marketing strategy is: 'Is the use of video marketing in my industry necessary?' -- The short answer? Absolutely.
In the healthcare industry, utilizing modern forms of technology – such as video – can help streamline processes and communication, producing immediate results. We've observed and tested these observations over the years, discovering what the statistics show below:
The healthcare industry has led us to believe that insurance companies do all the “work” when it comes to finding physicians new patients for their practice. We envision insurance companies reaching out to people and pairing them with whichever doctor in their area provides the service they seek.
However, the reality is much different; doctors, hospitals, and clinics actually need help marketing their services to patients in order to set themselves apart from the rest and become their patient’s favored practice. Hospitals and physicians, like any other business, need “repeat clients.” Below are some medical marketing tips to help you start attracting new patients while keeping recurrent ones satisfied.
Last year, 72% of internet users searched online for healthcare information. In fact, healthcare was the second most searched service online. With statistics like this, it is a no brainier to develop compelling medical marketing content to brand your organization, education your patients and team, and build your doctor or hospitals reputation. In fact, your patients are demanding it.