7 CME Marketing Techniques for Increasing Visibility, Leads and Sales

Posted by: The BeaconLive Marketing Team

Marketing in Continuing Education today requires so much more than designing a nice brochure and creating a sharp-looking website. The modern eLearner, particularly in the healthcare field, is a savvy consumer with high expectations. And in the world of CME, the competition is getting tougher every year. Therefore, it’s critical that your organization is working hard to not only stay in front of prospects and convert them into customers but also to retain them once they’ve completed a purchase.

As a CME provider, you’re already likely marketing your online courses. But there are a number of CME marketing techniques you may not have tried yet. Here is a shortlist of tactics that will help your organization increase its visibility in the marketplace, generate new leads, and ultimately attract and convert sales-ready consumers into loyal customers. You might be surprised at the results you’ll achieve!

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Leverage Analytics to Improve Your Healthcare Communication Efforts

Posted by: Leidy Restrepo

The true value of analytics goes beyond proving that everything you're doing benefits the company. Data analytics also help you identify areas in need of improvement and growth. The more data and marketing analytics companies have, the better they can understand their performance and thus, make constructive and efficient decisions—and the healthcare industry is no exception.

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5 Video Marketing Statistics Healthcare Pros Should Care About

Posted by: Leidy Restrepo

One question that we're regularly approached with by healthcare professionals seeking to advance their marketing strategy is: 'Is the use of video marketing in my industry necessary?' -- The short answer? Absolutely.

In the healthcare industry, utilizing modern forms of technology – such as video – can help streamline processes and communication, producing immediate results. We've observed and tested these observations over the years, discovering what the statistics show below:

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How Healthcare Marketers and Hospitals Can Help Empower Consumers

Posted by: Leidy Restrepo

The number of people concerned with their health and fitness goals on a daily basis is higher than ever, partly due to the introduction of fitness tracking devices and overall increased awareness. While this is great news for society as a whole, it increases the pressure small hospitals and clinics are feeling in terms of keeping up with the latest technology available and the most recent health trends their patients are participating in. 
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Attract New Patients with These Medical Marketing Tips

Posted by: The BeaconLive Marketing Team

The healthcare industry has led us to believe that insurance companies do all the “work” when it comes to finding physicians new patients for their practice. We envision insurance companies reaching out to people and pairing them with whichever doctor in their area provides the service they seek.

However, the reality is much different; doctors, hospitals, and clinics actually need help marketing their services to patients in order to set themselves apart from the rest and become their patient’s favored practice. Hospitals and physicians, like any other business, need “repeat clients.” Below are some medical marketing tips to help you start attracting new patients while keeping recurrent ones satisfied. 

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