8 ways to repurpose your conference's experience

Posted by: The BeaconLive Marketing Team

8-ways-to-repurpose-your-conference-experienceWe always say, an event experience does not begin and end with the live show.  Preparing for an on a on-site conference or meeting is a lot of work, so its important to understand how you can reap the benefits of your conference's success even after it ends.  In this blog, we’ll give you 8 ways to repurpose your conference's experience so you can continue to build upon it's success for the months ahead.  

 

  1. More often than not, when you are hosting a conference or on-site meeting, you are having multiple sessions occur in different rooms and attendees frequently have to make a tough decision over which session to attend. When you capture your popular sessions, you can provide the recording to you conference attendees who opted to attend another – giving them a bigger benefit than they are already receiving, increasing their experience with your organization.  

  2. Professionals have a lot of work to juggle, and when it comes to adding a conference to their schedule, they often cannot justify being away from their desks for long enough to attend. Providing a live (or recorded) broadcast of your conference's keynote, meetings, and sessions allow for more people to access the conference content that you are presenting.  You would be surprised at the number of additional attendees who will access part, if not all, of your conference who might not otherwise have been able to attend. 

  3. When we attend a conference that provides us with exciting new information, we run back to the office to share the new ideas with our team members.  Wouldn’t it be great if we could show them a recording of the event so they grasp the full idea?  When you provide a recording for future sales, you can boost the viewings by asking your on-site attendees to share the experience  (and a link to the recording) with their peers, or revisit the content at a later date.  

  4. Selling access to your online broadcast or recording doesn’t have to go for the same ticket price as attending the on-site event in-person.  By reducing the price, you are more likely to reach your attendance goal by acknowledging the people who want to attend your event without the financial or time justification of actually doing so.

  5. Events shouldn’t begin and end with the hours of the conference room.  When you record your keynotes and breakout sessions, you can create video promos to share for your next event's marketing and promotion plan.  If a registration page says 500 words, then consider how much you could say (or show) a prospective audience member with a clip of last years successful event.  Simply put, your conference's experience should go beyond closing the on-site doors.  

  6. Create commercials with the footage of your on-site event for promoting a speaker or your organization's offerings. These are shareable experiences that can be hosted on your organization's social networks and in email newsletters to promote your organization, brand or upcoming events.

  7. Crop the event recordings into snackable video clips to promote on social media.  Statistics show that people are 50% more likely to watch a 2 minute video than to read 1 webpage of content. Adding video to your confernece marketing plan may be just what you need boost attendence next year.  

  8. Build a library of content from the recordings of your onsite event.  If you had a live audience, then there is more of a chance that you would have a larger ondemand audience, regardless of whether you host the full event, or segments of it.

 

Does capturing and broadcasting your upcoming conference or annual meeting sound like a good idea, but a long tedious job? When you work with a professional webcasting company, such as BeaconLive, we’ll partner with you to create a flawless recording of your event.  Learn more about how to Prepare for your Webcast in our most recent whitepaper. 

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