How to Promote Your Webinar with a Video Teaser Clip

Posted by BeaconLive

You’re always looking for ways to promote an upcoming webinar You want your attendees to get excited about the webinar, and more importantly, SHARE the event with their coworkers.  Simply sending an email saying ’hey, I’m planning to attend this webinar, you should too!’ doesn't work anymore.



7 Pro Tips To Look For Promoting Your Trailer:

  1. Consider Your Objective

  2. Create a Template 

  3. Create a Unified Message

  4. Create Excitement

  5. Include CTA

  6. Create a Series

  7. Distribution


So what do you get excited about?  That new blockbuster coming out next month looks pretty cool.  Consider what makes the movie trailer appeal to you - is it the movie itself, or is it the fast-paced music, short action clips, and flashy graphics? 


You may not have Tom Cruise or Angelina Jolie starring in your webinar production, but you do have some really great and relevant (not to mention, suitable for work) content to share. So try it out.


1. Consider Your Objective.  

This should be simple, promote your webinar to a targeted audience.  Make sure your trailer is in line with your organization’s branding. 


2. Create a Template

Create a template of the trailer with images and dramatic music before you write out your script for the voiceover.  This may seem counterintuitive, but it’s easier to write a script that matches a background than vice versa.  


3. Create a Unified Message

Create a unified message to deliver in the trailer.  Are you promoting one single event, or a series of events?  Keep in mind you can only deliver one concise message in a short segment of time (30, 60 or 90 seconds), not multiple messages.


4. Create Excitement

Your webinar is about educating the audience, and the trailer is about creating intrigue and interest to GAIN that audience.  Leave your viewers wanting more!


5. Include a Call to Action

Provide a short link to the registration page to signup for the event.  Consider adding a promo code to encourage the viewer to sign up early (this also allows you to track how well the trailer works.)


6. Create a Series

Consider creating a series of trailers, delivering more information the closer you get to the live event.


7. Distribution

Distribute your trailer everywhere you would promote your event.    

  • On your website (on multiple pages, not just the homepage.  You never know how people are reaching your site, and you don't want them to miss the trailer.)

  • Add it to your web room before or after another webinar by the same presenter or from your company.  After all, we all expect previews before a movie.

  • Social Media.  Trailers and videos (especially if done well) are the types of things people share on social sites.  If the social site does not allow you to add a video link, create a screenshot of the video and include it with a link to where the video will play.

    • YouTube and Vimeo

    • Facebook

    • LinkedIn (on your company page and in groups!)

    • Twitter

    • Pinterest

    • Google+

Check out this webinar planning timeline and checklist for a comprehensive guide on social media promotions. 


Need Inspiration?

Check out this example of a video trailer promoting the book, 1177 BC: The Year Civilization Collapsed by Eric H. Cline


Download BeaconLive's complete feature list to learn how BeaconLive is best suited as your webinar delivery platform. 


Topics: Webinars & Webcasts, Webinars: Promotion & Planning

Go Virtual With Confidence Using Our Most Helpful Content


Webinar Promotion Checklist

  • To ensure a successful, highly-attended and well-executed webinar, you will need to promote your event in several different methods. We've developed this Webinar Promotion Checklist to help you engage your target market and increase registrations.
Open Book
Case Study

Rhode Island Housing Virtual Training & Automated Certificates Case Study

  • A white-labeled training and certification platform for RIH and their end-users - Our platform allowed them to centralize all training materials for their products, train, certify and track certificates of their users in a timely manner.

Virtual & Hybrid Events with BeaconLive

  • Going virtual is complicated, so let us handle everything. BeaconLive’s platform offers over 150 interactive features and is managed by our in-house events services team.

How do you attract people to your webinar?

Creating a schedule of email reminders can help you boost attendees for your event. Many webinar platforms also include promotional services that give an extra edge over competitors, so don't hesitate to take advantage!

How long should you promote a webinar?

We recommend sending webinar invitations at least seven days beforehand and preferably two weeks if possible! You might take into account a secondary email strategy, along with social media and adding updates to your website and blog posts.

How do I follow up after a webinar?

Following up with participants after a webinar is essential. You can send polls, surveys, and other communications through emails to understand what your attendees took away from the event.