7 CME Marketing Techniques for Increasing Visibility, Leads and Sales

POSTED: Wednesday, February 14, 2018


Marketing in Continuing Education today requires so much more than designing a nice brochure and creating a sharp-looking website. The modern eLearner, particularly in the healthcare field, is a savvy consumer with high expectations. And in the world of CME, the competition is getting tougher every year. Therefore, it’s critical that your organization is working hard to not only stay in front of prospects and convert them into customers but also to retain them once they’ve completed a purchase.

As a CME provider, you’re already likely marketing your online courses. But there are a number of CME marketing techniques you may not have tried yet. Here is a shortlist of tactics that will help your organization increase its visibility in the marketplace, generate new leads, and ultimately attract and convert sales-ready consumers into loyal customers. You might be surprised at the results you’ll achieve!

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The Top 5 Upcoming Must-Attend CME Events for Healthcare Professionals

POSTED: Tuesday, August 29, 2017

Are you a healthcare educator or a CME service provider? Or perhaps you’re a professional working in the medical field and you’d like to learn more about the latest CME technology updates, eLearning trends, medical writing techniques, content delivery tools, or any other changes taking place across today’s Continuing Medical Education landscape.

If this is the case for you, you’ll likely find this listing of upcoming industry events helpful, or perhaps quite familiar!

Our National Sales Director John Craine – who leads BeaconLive’s healthcare division – has been a member and exhibitor at these conferences and meetings for many years. We’ve been more than happy to support these organizations with our time and resources because they are truly valuable CME events for our friends, colleagues and customers in the healthcare field, and we absolutely encourage you to join and participate.

As these conferences are held by accrediting organizations, you’ll even have the chance to receive CE credits yourselves! Not to mention you’ll have plenty of time to network and connect with professionals active in your industry, as well as a chance to get your name, institution or service out there, too.

Alright, let’s get right down to it! Here are the top 5 CME events that we highly recommend healthcare professionals attend in 2017 and 2018…

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Leverage Analytics to Improve Your Healthcare Communication Efforts

POSTED: Monday, September 12, 2016

The true value of analytics goes beyond proving that everything you're doing benefits the company. Data analytics also help you identify areas in need of improvement and growth. The more data and marketing analytics companies have, the better they can understand their performance and thus, make constructive and efficient decisions—and the healthcare industry is no exception.

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5 Video Marketing Statistics Healthcare Pros Should Care About

POSTED: Wednesday, March 16, 2016

One question that we're regularly approached with by healthcare professionals seeking to advance their marketing strategy is: 'Is the use of video marketing in my industry necessary?' -- The short answer? Absolutely.

In the healthcare industry, utilizing modern forms of technology – such as video – can help streamline processes and communication, producing immediate results. We've observed and tested these observations over the years, discovering what the statistics show below:

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How Healthcare Marketers and Hospitals Can Help Empower Consumers

POSTED: Friday, July 24, 2015

The number of people concerned with their health and fitness goals on a daily basis is higher than ever, partly due to the introduction of fitness tracking devices and overall increased awareness. While this is great news for society as a whole, it increases the pressure small hospitals and clinics are feeling in terms of keeping up with the latest technology available and the most recent health trends their patients are participating in. 
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