The true value of analytics goes beyond proving that everything you're doing benefits the company. Data analytics also help you identify areas in need of improvement and growth. The more data and marketing analytics companies have, the better they can understand their performance and thus, make constructive and efficient decisions—and the healthcare industry is no exception.
One question that we're regularly approached with by healthcare professionals seeking to advance their marketing strategy is: 'Is the use of video marketing in my industry necessary?' -- The short answer? Absolutely.
In the healthcare industry, utilizing modern forms of technology – such as video – can help streamline processes and communication, producing immediate results. We've observed and tested these observations over the years, discovering what the statistics show below:
The healthcare industry has led us to believe that insurance companies do all the “work” when it comes to finding physicians new patients for their practice. We envision insurance companies reaching out to people and pairing them with whichever doctor in their area provides the service they seek.
However, the reality is much different; doctors, hospitals, and clinics actually need help marketing their services to patients in order to set themselves apart from the rest and become their patient’s favored practice. Hospitals and physicians, like any other business, need “repeat clients.” Below are some medical marketing tips to help you start attracting new patients while keeping recurrent ones satisfied.
Last year, 72% of internet users searched online for healthcare information. In fact, healthcare was the second most searched service online. With statistics like this, it is a no brainier to develop compelling medical marketing content to brand your organization, education your patients and team, and build your doctor or hospitals reputation. In fact, your patients are demanding it.