5 Expert Ideas for Engaging Your Association's Members

Posted by: The BeaconLive Marketing Team

Did you know that the number one reason for association members to skip out on membership renewal is a lack of engagement with their organization? According to Marketing General’s comprehensive Membership Marketing and Benchmarking Report, other major factors contributing to opting out include being unable to justify membership costs, failure to realize any significant ROI, and simply forgetting to renew altogether.

Now, what do these reasons all have in common? They boil down to value – or a lack thereof.

If your association isn’t consistently delivering value to its members, what’s to stop them from up and leaving when their membership is approaching expiration?

The key to retention is member engagement. But what does “engagement” really mean? Rather than defining this term by the sheer amount of activities in which a member participates, it’s more about cultivating relationships. As renowned association marketer and ASAE presenter Erik Schonher says, “engagement is the emotional fabric that drives an association’s success.”

Read More

What Does the Ideal Automated CLE Workflow Look Like?

Posted by: The BeaconLive Marketing Team

The world of continuing legal education is a complicated one. And as a CLE service provider, law firm or legal association catering to today’s professionals, it’s critical that the tools you’re leveraging to deliver and manage your continuing education programming are state-of-the-art – and built with CLE specifically in mind.

Of course, platform end users in this day and age expect a super intuitive, seamless, mobile-friendly CLE experience. They expect to operate in a Flash-free environment, taking in complex content using a simple, streamlined interface. They require technology that isn’t going to suddenly crash on them in the midst of a course, and they want immediate access to any certificate or grades they earn from a personalized portal. And what’s more, it’s important that your CLE platform reduces your organization’s administrative workload – all the while increasing revenue and helping you to retain and impress your employees, members or customers.

However, with various accrediting bodies offering credits to the end user in different ways, you also need to be equipped with an adaptable platform. Therefore, it’s critical that the CLE technology you’re using meets all possible national and state requirements without any additional applications, plug-ins or downloads. The key to doing this is to utilize a system that is driven by virtual event templates and makes use of the right CLE workflows. Here’s what we mean:

Read More

3 Best Practices for Creating Effective Corporate Training Videos

Posted by: The BeaconLive Marketing Team

By 2025, millennials (born 1978-1994) will comprise nearly 75 percent of the world’s workforce. And training them demands a way to overcome the challenges posed by temperamental attention spans and growing expectations for visual representation of information. In light of this, corporations and other businesses must find a solution to cater to the evolving workforce, and video presents a viable option.

Of course it’s no secret that video content has already become a widely accepted form of communication, sales outreach and knowledge sharing in all types of organizations. According to research conducted by Kaltura, employees across varying company sizes watch on average seven hours of work-related videos per month. And in many geographically dispersed organizations—where video has been expertly deployed—that number rises into the double digits.

A more recent study found that 98% of survey respondents recognize the value of using video for training employees better and faster, with 75% finding this medium very valuable for this use case. With growing popularity, high visual impact, and far greater engagement in comparison to what text-based content generates, video has certainly proven to be one of the most effective tools for corporate training.

However, like any other medium, video-based training content needs to be executed properly to ensure your employees get the most out of their eLearning experience. Here are a few best practices your organization should follow in order to create more effective corporate training videos.

Read More

3 Ways AI Is Influencing Adult eLearning Programs

Posted by: The BeaconLive Marketing Team

In 2018, Artificial Intelligence is all around us. Whether we realize it or not, AI has deeply influenced both our professional and personal lives. From virtual assistants to fraud detection systems, AI has and is being widely adopted across all industries.

However, when looking at AI’s influence in the world of continuing education and adult learning, it isn't as easy to spot. This is because the eLearning industry poses a unique set of challenges which has made it more difficult for institutions to adopt new technologies powered by AI.

But it’s certainly not all doom and gloom for those eLearning course providers making efforts to evolve and keep up with these changes. Here’s a look at three ways Artificial Intelligence is beginning to impact online continuing education and other adult learning programs.

Read More

Building a Better eLearning Course: 10 Tips for Success

Posted by: The BeaconLive Marketing Team

The world of eLearning is a hot topic today. Whether you’re offering a continuing education program, onboarding new members of your association, or delivering corporate training to employees, modern eLearning environments are schooling traditional classroom settings in a number of ways. Take a look at these data points: 1

Read More