While its great to have a knowledgeable team behind you to facilitate all the details behind a complicated event delivery, its nice to know what they’re talking about when they ask you about your technical preferences during the initial event setup phase. This blog series will examine the terminology of online events.
Talk the Talk:
At BeaconLive, we know that many providers use different terminology for strikingly similar services. For example, delivering a presentation, lecture or educational seminar that is transmitted over the web might be considered a webinar, webcast, online seminar or a web conference – but which option is best for you? The differentiating factors of each of these are:
WebinarA webinar has interactive elements, such as chat and live surveys/polls that allow the attendees to engage with the presenter.
A Web Conference often a discussion (or meeting) occurring between multiple people using a conferencing software or provider.
A Webcast allows for limited interaction between the audience and the presenter via the Internet. This is often a presentation delivered in front of a live audience in the room, while simultaneously being filmed and broadcasted for an online audience.
Live, OnDemand, Recorded?
This is another factor to consider when deciding to deliver your presentation. While watching a presentation online, did you know if the presenter was delivering it live? Was the event recorded prior to its delivery? Were you watching it at a convenient time for you? Here is a quick rundown on how you can deliver your events.
A Live event is often a presentation that is being delivered as you watch it, without a delay. It can be interactive (meaning the presenter can ask questions of the audience, and receive answers via the chat box or surveys) allowing the presenter to tailor their presentation to the needs of the audience. Check out this blog to determine if your webinar should be delivered live.
Did you know that Glossophobia (the fear of public speaking) occurs when you can’t see your audience as well? To combat this fear, its possible for presenters to record their presentation prior to the audience joining the web room. This way, if they freeze, lose their train of thought, or forget something, they can simply pause, and begin again. While this form of event delivery lacks the ability to tailor a presentation to the attendees needs, it does allow the presenter to join the event and chat (via the chat box) with the audience, and join the Q&A session after the presentation has been played. Often, the attendees don't even know that the presentation was pre-recorded.
What works for the presenter, or the company delivering the presentation doesn't always work for the person who wants to attend the event. By recording the live event, the company can then host it OnDemand for future attendees to access when it’s convenient for them. All of our schedules are hectic, so choosing to attend an event at their leisure is a benefit to everyone involved.
When is a full service webinar necessary?
Full Service Webinars
A Full Service Webinar provides you with a technology and team to facilitate the delivery of your event. This can often be confused with having someone develop and deliver your content for you. Webinar delivery is complicated and filled with hundreds of moving parts. Working with a knowledgeable provider allows you to rely on them to be the experts in their area. The Event team can control the registration, payments, confirmation and reminder emails, and web room integration (allowing registrants to login to the web room, and record their actions within the room).
During the live event, a trained moderator or operator will be dedicated to monitoring everything that is happening during the presentation, from monitoring the Q&A and facilitating requests from attendees, to assisting the presenter with the web room delivery. A full service provider doesn't stop at the completion of the event; they edit the recorded event, prepare it for repurposing, and deliver full reports on the attendee’s watching patterns and actions. Choosing to deliver afull service webinar is for companies that are too busy to handle the minor, but important details of delivering a flawless and professional event.
A DIY Webinar (which are often free, or low cost) can be beneficial if cost is the most important factor in delivering your event. If your team has the time, and capabilities to develop a registration page, send confirmation and reminder emails, import the email addresses into the web rooms, monitor the live demands from attendees during the event then this option is worth considering. Other details that you would need to arrange are: streaming audio and video integration, web room customization, troubleshooting and support help,. You will also need to find a way to capture the presentation if you plan to repurpose it in the future.
Stay tuned into the BeaconLive blog to find further breakdowns of Webinar terminology. Are there any terms that you’re curious or confused about? Tweet us your thoughts at @beaconlive and we’ll research the content for a future blog post for you.