Before webinars, FaceTime or Google hangouts, there was only the convenience of one-way streams and recorded video. The ability to broadcast meetings and events were a novelty during the early days of the internet. However, it soon became a common practice and necessity, resulting with the word "webcast" being coined in the 1990's to describe the ability to broadcast video and audio over the internet without requiring the viewer to download the video or pre-record it. But with the rise of webinars and other modern media, where is the future of webcasting headed?
It's already here.
The reason why we say the future of webcasting is already here is because all the ways in which you can take webcasting to the next level are currently available through the right virtual format: having attendees (both virtual and in the room) register online, enabling your virtual attendees' questions and comments to be included in the room's discussion through a live moderator, and engaging your attendees across social media are all ways in which you can enhance your viewers' experience now with the right vendor.
If you're not already incorporating the features mentioned above into your webcasting meetings, you may still be stuck in the past. Here's how your webcasts can catch up:
- Set a goal for how many on-site and online audience members you hope to reach. This will help you determine the type of location you will host the event in, and the kind of webcasting provider you will need.
- Work with your presenter to come up with a PowerPoint slide presentation that works for the in-person attendees, as well as the online attendees. Keeping the presentation short with little verbiage works best for keeping the attendees tuned into the presenter, not reading the screen.
- Select and schedule your webcasting platform and crew. Discuss lighting and audio set up, as well as online preparation for the virtual audience. Some other details to consider are: can they set up a registration page for the online portion of the event? Can they provide any handouts or PowerPoint slides to the virtual audience on the day of the event? Can they help promote and recruit an online audience?
- Introduce the webcasting team to the site's point of contact so their internet, electricity, and lighting needs are attended to promptly during the event.
- Have a microphone set up for the in-person attendees to use when asking a question. When taking a question from the on-site audience members, be sure to have the presenter or a member of your team repeating the questions for the online audience to hear clearly.
There are hundreds of tiny details to consider when delivering an on-site and online event simultaneously. When you work with a professional webcast provider to handle the capturing and broadcasting of your event, you have at least half of the details covered. However, what about the details that your team has to accomplish? Prepare for your webcast using our checklist and timeline available below.