One way companies can distinguish themselves from the competition is by positioning themselves as thought leaders; however, this is easier said than done. First, you have to understand what becoming a thought leader entails in your industry—and what needs to be done to achieve it. According to Forbes, there are key ingredients to becoming a thought leader: in part one, you are recognized as the top expert in a particular subject and are seen as the "go-to individual or organization" in your field.
In part two of Forbe's description, "a thought leader is an individual or firm that significantly profits from being recognized as such". The reason why part two matters is because if your business is not seeing a significant profit from your position of 'power,' then more work needs to be done...
A tried-and-true method that companies will stand by is the use of webinars as primary contributors to a sound thought leadership strategy; there's no faster and more effective way to share industry knowledge with a mass audience (while increasing brand awareness) than webinars. Whether you're already delivering webinar events or considering adding them to your marketing plan, read on below to identify three ways you can enhance your thought leadership strategy using webinars today!
1.Create Excitement Around Your Content
Your thought leadership strategy needs to generate a 'buzz'. In other words, get people talking. One way webinars do this is through the marketing efforts that take place prior to the event. That's because webinars allow companies an excuse to reach out to people and invite them to attend—all while putting their brand in front of the prospective client. Without an invitation to a webinar, this same kind of behavior may be seen as too sales-oriented and pushy.
2. Access to New, Relevant Information
Providing new content on a prominent topic can help your brand spread awareness across various social media channels; people are always on the search for the latest information on industry-related topics, so the more you give people access to such information, the more they will come back—some even spreading the word on your behalf through networks like Twitter and LinkedIn.
Even if your audience is not yet ready to support your brand on social media by sharing your content; having webinar content published regularly will still always help with your SEO efforts. If you provide enough new information on a particular subject (or information on a subject about which there is little published), eventually your content will start becoming more visible to interested candidates.
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