Presenters are not all created equal! Seems obvious right? But it seems that as marketers, we get caught up on selecting a Big Name Presenter and rely on their reputation to draw in the audience. But is this the best solution to filling your event seats?
Who is the Big Name Presenter?
What happened with the Big Name Presenter?
How do you beat the Big Name Presenters Syndrome?
How to work with a Big Name Presenter?
And don’t forget to make sure the presenter does a tech-run in your web room. While most webinar platforms have similar tools, you want to make sure the presenter knows where to find them. You can also ask the presenter to write a follow up blog answering the questions submitted during the Q&A session he/she didn’t have time for. Remember, when you partner with a presenter, you are partnering with them, not with their name.