Brainstorming webinar topics can be a tedious task. You have to select a topic that you know enough about, while keeping your target audience’s interests and needs in mind. To help you get started, we have put together 7 webinar topics that will lead you to more valuable content.
7 Webinar Topics that will Interest your Audience
- Identifying what's interesting
- Getting to the point
- Building around what works
- Engaging with your LinkedIn community
- Utilizing the competition
- Don't forget about whats in the fridge! Repurpose!
- Staying up to date
- Consult members of your target audience about interesting topics. Ask existing customers what type of content they would be interested in learning more about. Following BeaconLive’s Healthcare and Legal Marketing webinars, we deliver an evaluation form seeking feedback for our future events. This is also a great opportunity to see who would be interested in working with you to present that event.
- Concentrate on topics that can be taught through short presentations, not topics that require long explanations or substantial exchange. Webinars are great tools for one-to-many content delivery. Use webinars to start a conversation with a prospect or customer. Perhaps someone is joining your event to learn more about your service. When they register and attend the webinar, you can get a better idea of where they are in the buying cycle, and tailor your future conversations and promotions to them.
- Look at a conference’s agenda and identify the popular sessions. A room full of people means high interest in the topic – take note of it and create similar content for the audience that couldn't make it to the event. Take a look at the agendas of past (industry/associations) conferences, and build a virtual event around them. Add your perspective, or recent research to your event to offer more value to your webinar topic.
- Participate in virtual industry groups in LinkedIn. Monitor the conversations, and create an event detailing both sides of the idea. Often, professional social networking sites have niche industry groups where your virtual peers participate in sharing ideas and content. When you find a topic that is gaining a lot of engagement, this will likely make an interesting webinar topic. You can even invite the person who started the thread, and people who participated in the conversation to join the webinar for a panel discussion.
- Look to competitive organizations. We’re not suggesting that you steal ideas from your competitors, but perhaps deliver the webinar with a different point of view and fresh research. Unless the other company is specifically discussing their proprietary product, chances are, there is room for your company’s perspective as well – after all, you have similar products and customers.
Repurpose old webinars with fresh content, research and statistics. All too often, webinars become stale while sitting on their OnDemand library shelf. New reports and research has taken over prospects and coworkers attention, so there’s no way a simple ‘replay’ will suffice when resurrecting your old webinar from the grave. But if the content once brought an audience to the web-room, it might do it again. Give your event a facelift, and a new title. Add new research and ideas. Don't forget to discuss what NEW information the attendee will learn from this webinar that they did not learn the first time around.
- Train your customers or colleagues on how to use a particular service or website to make their lives easier. For example, industries that are typically very personal don't see the value in using social media, but more and more lawyers, physicians and financial professionals are learning how to communicate with their clients through their method of choice. By creating a ‘how-to’ or ‘best practices’ webinar on how your industry can use social media, you are placing yourselves as experts and thought leaders.
Do you have any suggestions on how to spark the brainstorming session with content ideas for webinars? Comment below or tweet them to us (@beaconlive).