Webinars are a great way to reach a large audience while building an online brand presence. Visuals make lasting impressions and people still 'judge a book by its cover' when accessing their online experience. This means you should be just as concerned with the quality of your landing page and invitation Email as much as you are with the quality of your content.
When you get the two done right, potential members will be more likely to give your event a chance. Here are 4 things to keep in mind while setting up your landing page and invitation Email:
Your First Impression
You only get one chance to make a good impression on a potential customer. This includes your written content in the landing page and invitation email. Every sentence needs to be powerful enough to grab the reader's attention and make them want to answer your "call to action."
There is a fine line between kindly reminding people of your event and blasting them with emails that simply fill up their inbox like spam. Schedule your reminders in a way that makes sense and don't email the individuals who already registered until the day of the event when you can send them a final reminder email.
Use Bullet Points
Bullet points are critical to your webinars' success; they help get your key message across faster and they draw readers in, resulting in a higher engagement.
A Clear Link
Don't assume that readers know how to sign up for your upcoming webinar. Add a link to your registration form on the landing page and in the invitation email, using large, bold anchor text, preferably in a different text color. The goal is to make it perfectly clear how to sign up for the webinar.
Webinars are a very important aspect of your business. They promote your company, solidify your brand, and allow collaboration between your company and your audience. With these tips, you will be able to improve your webinar promotion process.
Related: What to Test On Your Webinar's Registration Page