Virtual product launches are an opportunity to make a powerful first impression with your product. With so many events moving online recently, there is more pressure than ever to create an experience that will slow someone’s scroll.
Your virtual event should be planned with the same amount of care and precision that would go into a live event. With virtual event platforms, there is now robust technology that supports you in creating a remarkable experience for your guests.
With the right virtual event platform, you can create a seamless, branded experience that welcomes your viewers and makes them an integral part of the launch event.
- Create an Unforgettable Atmosphere
- Make the Event Interactive
- Build Relationships
- Use a Mix of Pre-Recorded and Live Content
- Scale with Social Media
- Plan the Launch Event Carefully in Advance
Read for more details on hosting a memorable virtual product launch that are sure to help your brand stand out.
1. Create an Unforgettable Atmosphere
Just because your product launch is delivered virtually doesn’t mean you can’t create an unforgettable atmosphere around the event.
Choosing a virtual event platform with white labeling capabilities enables you to present a seamless brand experience.
But creating the right atmosphere isn’t just about branding. Consider how you want your guests to feel during your virtual product launch. What can you do to bring that feeling to life?
Every detail matters, from the logo and fonts to the verbiage used in your content and the features you incorporate into your event. These are all opportunities to impact your viewers and none of them should be overlooked.
2. Make the Event Interactive
Live events are fun and memorable because they are inherently interactive. Fortunately, thanks to modern technology, it’s easier than ever before to replicate these interactions in the digital space.
You can now incorporate features like polls and quizzes throughout your virtual product launch to help your attendees feel involved and invested in the event.
Create incentives for audience members to live-tweet the event stream, have them share their own content related to the product, or incorporate them into the event through a live Q&A.
Anything you can do to get your audience directly involved will increase engagement and make your event and, subsequently, your product, more memorable.
3. Build Relationships
Virtual event platforms offer a myriad of ways for you to build relationships with your audience members.
Breakout rooms are a popular function that enable you to create intimate moments for audience members who want to get to know your brand or product better.
These rooms allow you to hold smaller meetings that run simultaneously with the main product launch event.
Use them to host Q&A sessions to garner first impressions and feedback on your product or brand.
Host tutorials or workshops so attendees can get an up-close look at how to best use your product. You could even collaborate with influencers or well-known figures outside of your brand to host these sessions.
These smaller meetings foster deeper connections and offer viewers more facetime with representatives of your brand or product. They allow you to get to know your audience better and help you understand their unique needs.
4. Use a Mix of Pre-Recorded and Live Content
It may sound counter-intuitive to use pre-recorded content during a live product launch, but a mix of pre-recorded and live content creates a dynamic experience that helps hold your audience’s attention.
Audience members can grow impatient with endless live presentations. Pre-recorded content can be highly produced to incorporate graphic elements and multi-media that would be challenging to present live. These edited segments are sure to flow beautifully and captivate your audience, ensuring your key points are made clearly.
Live content is most engaging when it feels spontaneous and immediate. Capture your audience’s attention with dynamic live presentations. Incorporate compelling visuals and interactive elements to help viewers feel present and involved, even when they’re watching through a screen.
5. Scale With Social Media
These days, virtual event software is capable of supporting tens of thousands of attendees, which means you can scale your virtual product launch dramatically without a significant increase in your overhead costs.
Social media is a powerful way to scale your launch before, during, and even after the event.
A branded hashtag is one of many ways you might accomplish this.
Create a hashtag specific to your product launch and share it with your audience members leading up to the event. Create incentives, such as merchandise or cash prizes, to inspire your audience to share the hashtag with their followers.
You can then host contests and giveaways during the product launch to encourage attendees to share your branded hashtag for the duration of the live launch event.
There are endless ways to harness the power of social media, so don’t be afraid to get creative. Branded hashtags are just the beginning. Virtual event platforms are capable of hosting thousands of guests, so when it comes to attendance, the more the merrier!
6. Plan the Launch Event Carefully in Advance
When hosting a virtual product launch, it’s crucial to map out every aspect of your event in advance. Start by establishing your goals, then outline how you’ll meet them. Put yourself in the shoes of your audience so you can envision how you want the experience to feel and flow for them.
Once you have a clear picture of what you want to achieve with the product launch, you’ll be able to map out the logistics of making it happen.
You need to have a clear picture of what must happen before, during, and after your event to ensure the audience experience is seamless.
BeaconLive offers fully managed events that are designed and hosted with the assistance of Event Support and Customer Service teams. A virtual product launch is a huge undertaking, but BeaconLive’s expert event producers and customer experience team members will ensure that every detail is taken into account. The team will even design a custom solution tailored to the unique needs of your launch event.
Your event will be carefully orchestrated from the landing page and the branding to the live experience, and beyond. When you hand off the technical aspects of the event, you can focus your energy on developing and delivering exceptional content knowing that the logistics are taken care of.
A virtual product launch can be just as immersive and interactive, and perhaps even more so, than a live, in-person launch event.
BeaconLive offers the ability to deliver an event to 40,000 viewers, or more, all from the comfort of their homes. With careful planning, creativity, and the assistance of our experienced Event Services Team, you can deliver an unforgettable product launch experience that puts your audience front and center.