OnDemand: Intelligence Gathering Using Research Data Analytics

In the past decade, business intelligence has moved from “hindsight” to “prescriptive.” This movement, while offering greater opportunities to maximize impact on the sales and operations of our associations, requires new skills on the part of leadership and decision makers. And a key component of that skill set is the ability to interpret and apply the right data.

In this free OnDemand webinar, Intelligence Gathering Using Research Data AnalyticsASAE presenter and association marketing expert Erik Schonher:

  • Examines a cross-industry standard process for data mining that determines specific stages for how to identify and analyze key data points.
  • Explores specific reports that show RFP/KPI analysis and the scoring and predictive modeling methods you can implement back at your own organization.
  • Teaches viewers how to use this data to make more informed business decisions.
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Presenter: Erik SchonherAbout the Presenter:
Erik Schonher
Erik is an experienced strategic planner and a seasoned tactician. He has held corporate leadership positions in publishing and consumer products and founded and managed his own highly successful direct marketing agency.

As vice president at Marketing General Inc, Erik provides domestic and international strategic and tactical marketing services to associations across the country. Author and ASAE presenter on a number of membership marketing, research and sales topics, Erik leads production of the annualMembership Marketing Benchmarking Report, an annual, in-depth review of tactics used to market membership.

Erik earned his Bachelor of Science from SUNY Fredonia and a Masters of Business Administration in Managerial Marketing and Management Information Systems from the Lubin Graduate School of Business at Pace University.

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