OnDemand: Value-Based Reimbursement – Integrating the Next Phase of Healthcare Reform into CME

As the healthcare system shifts from one based on volume to one based on quality, outcomes, and costs, the implications for continuing medical education are significant. No longer is knowledge enough; now providers need to use that knowledge to demonstrate cost-effective, improved patient outcomes – or see their reimbursement affected.

In this webinar, you will learn how accountable care organizations, value-based purchasing, bundled payments, shared savings, and the growing transparency around quality is affecting physicians and other healthcare providers, and what it means for the education you provide.

During this webinar, you'll learn about:

• The difference between a fee-based reimbursement system and a value-based system
• Medicare's value-based purchasing program for hospitals and doctors
• Four new reimbursement models
• New delivery models designed to maximize reimbursement
• The impact of a value-based reimbursement model for CME

About the Presenter: Debra Gordon, MS
Debra Gordon, MS, is president of GordonSquared, Inc., a healthcare communications company based in Williamsburg, VA. A significant percentage of her business today is devoted to developing and managing CME grants and programs. She has extensive knowledge of and experience in the US healthcare system and managed markets, including the Affordable Care Act and all other aspects of healthcare reform.

Debra has not only prepared several training programs on the healthcare system and healthcare reform, but has spoken on the topic to a variety of audiences, including the American Medical Writers Association's national meeting and several regional chapter meetings; the Healthcare Business Women's Association mid-Atlantic chapter; the Alliance for Continuing Health Education Professionals annual meeting; the Society of Pharmaceutical and Biotech Trainers; the Texas CME Association's annual meeting; and the annual meeting of the American Society of Abdominal Surgeons.

She has also taught courses on the healthcare system at the College of William & Mary in Williamsburg.

In 2013, Prevention magazine named Debra as Editor-at-Large for healthcare reform. She was also a Subject Matter Expert for the Healthcare Reform and You discussion board at My Blue Community, an online social network for more than 100,000 Blue Cross/Blue Shield members.

Debra's extensive experience in managed care includes:

• Two years as the provider relations manager for a mid-sized, mid-Atlantic HMO
• Recipient of the prestigious Kaiser Family Foundation journalism fellowship. During this 1-year fellowship, she and 5 other recipients received in-depth briefings about health policy issues from federal and state officials around the country
• Healthcare reporter for two large daily newspapers covering health policy and managed care issues