OnDemand: Designing Interventions that Lead to Change

For behaviors to change in material and sustainable ways, our community must think beyond teaching and consider approaches for affecting motivation, ability, and the critical triggers that nudge action.

The goals of this webinar – Designing Interventions that Lead to Change: The Science of Behavior Change and Habits – are to:

  • Introduce the science of motivation (intrinsic and extrinsic) as it relates to learning and behavior change.
  • Introduce the critical importance of 'Nudge Theory' to overcome human irrationality.
  • Introduce the complex elements of behavior change.
  • Explore a variety of practical examples of how educational planners may affect change.

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Brian McGowan, Ph.D.About the Presenter: Brian McGowan, Ph.D. is the Co-Founder and Chief Learning Officer, ArcheMedX, Inc, a healthcare informatics and e-learning company (www.archemedx.com).

Dr. McGowan earned his Doctorate in Cardiovascular Physiology at Temple University School of Medicine. While at Temple, he served as a member of the Heart Failure and Transplant Teams at Temple University Hospital and participated in nearly 500 human heart transplant and cardiac sparing operations. Dr. McGowan completed Post-doctoral Fellowships in Cardiothoracic Surgery Research at the Medical University of South Carolina and in Translational Medicine at Thomas Jefferson University Hospital. And for nearly a decade, Dr. McGowan served as Director for a graduate course in Medical Physiology at Arcadia University in Glenside, PA.

Dr. McGowan has served in various positions of leadership at Sudler & Hennessey; Cephalon; Wyeth Pharmaceuticals, and Pfizer, Inc. Dr. McGowan is a member of the Alliance for Continuing Education in the Health Professions (the Alliance); served as Founding Chair of the Alliance's Emerging Technologies in Education Committee.


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