OnDemand: Membership Engagement – Ideas that Work!

Do you know how leading associations onboard new members and engage current members to maximize retention rates? By understanding what their members really want – and delivering it to them!

Watch association marketer and ASAE presenter Erik Schonher's webinar Membership Engagement: Ideas that Work! and learn about:

  • The important role of emotions and how this relates to what members really want
  • The 80/20 Rule of Engagement that will improve your messages and drive member engagement
  • New strategic and tactical initiatives that can help you give your members what they want

Plus much more! By the end of this webinar you will have a better understanding of what other associations are doing and new ideas that will help you with your own association's engagement programs.

Simply fill out the form to view the webinar now!


Presenter: Erik SchonherAbout the Presenter:
Erik Schonher
Erik is an experienced strategic planner and a seasoned tactician. He has held corporate leadership positions in publishing and consumer products and founded and managed his own highly successful direct marketing agency.

As vice president at Marketing General Inc, Erik provides domestic and international strategic and tactical marketing services to associations across the country. Author and ASAE presenter on a number of membership marketing, research and sales topics, Erik leads production of the annualMembership Marketing Benchmarking Report, an annual, in-depth review of tactics used to market membership.

Erik earned his Bachelor of Science from SUNY Fredonia and a Masters of Business Administration in Managerial Marketing and Management Information Systems from the Lubin Graduate School of Business at Pace University.

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