Persuasion and Influence:
Gaining committment and getting results in law firms  

How does one lead without authority or control?
How does one bring about positive change in an organization that is inherently risk-averse?
How does a law firm manager influence and persuade others to effect change?



Event Description:

Those of us working in professional service firms are expected to lead change in our organizations, but are often thwarted by the organizational structure, power plays and politics endemic to law firms. Join speaker Mark Beese as he discusses the challenges facing law firm leaders and introduce tactics and tools you can use to get your ideas accepted and effect change in your firms.

Key Takaways:

  • Building trust and developing credibility with attorneys and employees
  • Negotiating a shared vision
  • Engaging in strategic conversations
  • Using stories to persuade and influence others
  • Motivating others to action


Mark Beese is President of Leadership for Lawyers LLC, a consultancy dedicated to helping lawyers become better business developers and leaders. He consults, trains and coaches lawyers and professional staff in the areas of leadership, business development and marketing. His clients range from boutique firms to Global 10 law firms. Mark is a Fellow of the College of Law Practice Management and Adjunct Faculty at the University of Denver Law School, where he is Professor of Business Development, Marketing and Client Service. He has received five LMA "Your Honor Awards" and is a former Board Member of the Legal Marketing Association.  

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