One way companies can distinguish themselves from the competition is by positioning themselves as thought leaders; however, this is easier said than done. First, you have to understand what becoming a thought leader entails in your industry—and what needs to be done to achieve it. According to Forbes, there are key ingredients to becoming a thought leader: in part one, you are recognized as the top expert in a particular subject and are seen as the "go-to individual or organization" in your field.
The best sales webinars satisfy our need for more knowledge without having a pushy "sales-feeling" at all. Webinars are, after all, a form of content for the customer to interact with and learn from. However, when delivered right, webinars can be the most effective tool for moving prospects through the sales funnel. Below, you can find our 4 best kept secrets for differentiating yourself from the competition and delivering effective sales webinars:
Whether you are building and promoting an upcoming webinar for a one-time event or considering creating a consistent content flow to keep your company in the mind of your customers, there are some fundamental rules to consider in order to create something that's both cohesive and helpful.
To begin, let's distinguish the differences between a webinar series and a video content library: a webinar series is created with the intent to treat each and every live/recorded event like a book chapter. A large quanityt of information is covered and absorbed by your audience in one episode, but to continue acquiring new information and knowledge on the topic, the viewers must progress to the next event--and so on until you reach the end of the series.
Continuing education seminars are here to stay, so it makes sense to understand the strategies for developing and presenting the very best online seminars possible. Most of us know all too well how technology hiccups can occur at the most inconvenient times, and there's never any way to predict what element of your event may fail. That's why preparing for the worst case scenario is always the safest bet! You can do so here by learning the 3 mistakes to avoid when delivering continuing education seminars.
For associations to thrive in today's fast-paced technology era (where access to information is just a few clicks away), there must be a shift in the way we approach membership acquisition and retention. This shift is outlined in Erik's Schonher's webinar, "Membership Engagement: Ideas That Work!" as a progression from members being dependent on associations; to members partnering with associations. The webinar statistics below dive in a little deeper into why and how associations can leverage their social/networking appeal and marketing tactics, including webinars, to influence participation and growth--guaranteeing membership renewal.