Want to know the latest on Virtual & Hybrid Events and Continuing Education?

Virtual and Hybrid Events are here to stay. But attendee fatigue across too many events can erode ROI for you and your Event Sponsors and Exhibitors. Attendee engagement is amongst the most important, yet difficult aspects of achieving a positive ROI. Event Producers and Marketers must continuously innovate ways to keep both your attendees and your sponsors committed to a worthwhile Virtual and Hybrid Event experience that still generates strong brand awareness, website visits, and qualified leads. Follow this simple guide to guarantee ROI for your Virtual Event Exhibitors and Sponsors and keep your attendees coming back for more:

Today's technology industry consumer wants to be highly educated and thoroughly informed before making any meaningful purchase. Consequently, without a product demo, the probability of salespeople acquiring a new client is slim to none.

That's why delivering an informative (and memorable) product demo is more important now than ever. This session often serves as the last opportunity to show a prospective client that your product or service is worth their time and money—making it the ultimate 'make or break' moment in your customer/sales funnel. Nail your next interactive product demo delivery and secure that big lead with the following tips: 

 

1. Research your prospective client and understand where they are in the buyer's journey.

2. Make it as relevant and personal as possible. 

3. Rely on proper training more than a script. 

4. Focus on what really matters to them. 

 

Expert sales teams know that the key to their success is being able to deliver their pitch promptly and effectively: time that's not spent on nurturing qualified leads is money lost on the other end. One way sales executives can address this time concern is by utilizing content delivery software to replace traditional instructor-based training with e-Learning; "e-Learning saves businesses at least 50% [and] not to mention that e-Learning cuts down instruction time by up to 60%" (elearningindustry.com). Read on below to learn how your sales team can utilize these virtual training best practices to save on time and resources: