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Thinking about Medical Marketing out of the box

Posted by: The BeaconLive Marketing Team

Last year, 72% of internet users searched online for healthcare information.  In fact, healthcare was the second most searched service online. With statistics like this, it is a no brainier to develop compelling medical marketing content to brand your organization, education your patients and team, and build your doctor or hospitals reputation.  In fact, your patients are demanding it.   

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3 Reasons Hospitals Prefer Webinars for CME Delivery

Posted by: The BeaconLive Marketing Team


In the healthcare industry, utilizing modern forms of technology – such as hosting webinars – helps to continuously optimize the execution of care and streamline processes that support and enable efficient care delivery. Communicating via webinars can also break down collaboration barriers, thus aiding in the growth of clinical discovery. Here, we’ll discuss 3 key reasons why healthcare webinars are so useful and why hospitals prefer webinars for CME delivery.

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How the CME Vertical Rocks Webinars

Posted by: The BeaconLive Marketing Team

In the healthcare industry, posting webinars helps to continuously optimize the execution of care and streamline processes that support and enable efficient care delivery. Communicating via these events can also break down collaboration barriers, thus aiding in the growth of clinical discovery. In healthcare, webinars can be utilized to address a number of key areas – one being Education. 

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Using social media during Continuing Education webinars

Posted by: Shelley Trudeau

Should you use a social media during a Continuing Education webinar?

Recently during one of our webinars, an attendee asked our thoughts on using a hashtag to direct participants to a conversation during the live event. We have asked around in order to examine all of the possible perspectives on this topic.  Here are the Pros and Cons for using social media during Continuing Education webinars. 

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Paid vs. Free to Attend Virtual Events

Posted by: The BeaconLive Marketing Team

Webinar invitations seem to be flooding the Web, all offering valuable information. The number one question people tend to ask themselves, which is also a major deciding factor as to whether or not they’ll attend, is “Does the webinar cost anything?” If so, people then wonder if the content is worth paying for. Even though paid webinars are typically not very pricey, free webinars inevitably seem safer and more convenient. But, do free webinars really offer more value than paid webinars? Which is a better option when it comes to reaching your audience? Furthermore, does more attendees mean quality attendees? Here, we’ll compare and discuss the two options.

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