Did you know that less than 27 percent of law firms have blogs? 10 years ago, referral marketing was the main source for finding a law firm. Today, referrals are coming from your good friend Google. And if you’re not crafting relevant, sharable, and searchable content, then you may not be on your prospects radar.
Over the last decade, blogging has become critical to your firm and attorneys online visibility. 94% of consumers say that the vendor name and reputation is important to the decisions that they make. It's your job to create and share your brands stories, and build your attorneys into thought leaders to keep your name in the clients online search.
We understand that it takes time to build a blog, but the cliche is correct, if you build it, they will come, eventually. We partnered with the Communications Co-Chair of LMA’s Chicago City Group, Dayna Schmitt, to deliver a complimentary 30-minute webinaron Building a Blog for Legal Marketers. Register today.
What is Content Strategy?
Did you know that nearly 40% of Legal Marketers don’t know the difference between a Content Strategy and a Content Marketing Strategy? While most of us use the term interchangeably, each phrase has it’s own distinction.
One of the most important factors in delivering a successful webinar is also one of the most overlooked tasks on the webinar timeline, following up with your attendees. It is quite common to be exhilarated upon the completion of your webinar, then dive right into the analytics, but you have to finish the life cycle of the event delivery before your done. Here are three parts of the webinar follow up process that you need to check off your to-do list before counting your event a success.
Customer Touches in the Marketing Funnel
Customer touches are another concept that requires you to understand your marketing funnel. In the perfect world, your marketing messages are so persuasive that they can convince people to become customers after the first time they learn about you. In reality it is rarely that simple.