With a new generation comes a new mindset, and in the past few years it has become very apparent that there is a clear divide between the businesses that support millennial values and those intimidated by them. The businesses that are intimidated or lack the will to change and adapt the new workforce's management style into their culture, will risk losing their competitive edge by the year 2020 when, "millennials make up 50 percent of the workforce" (ere.net).
By now, its pretty obvious that millennials are highly technologically savvy. HIGHLY. In addition, millennials are driven and motivated by causes they care about, even in the workplace. "More than one third (37%) of millennials believe that a career provides a sense of accomplishment" (americanexpress.com) and "almost two-thirds (64 %) of millennials would opt to make $40,000 a year at a job they love than $100,000 a year at a job they think is boring" (jivesoftware.com).
This shift in work culture can be used to our advantage because not only does it encourage progress we can all benefit from, but by investing in their personal and professional growth we are also investing in our business: they get what they want, therefore less likely to leave, and in return we get committed employees that never stop learning and improving. Sounds like a win-win situation.
Here are some ways you can keep your millennial workers happy by leveraging webinars to help them achieve their career goals:
- Millennials want to further their education but they're already burdened by the debt from their first degree, and offering tuition reimbursement as an employment incentive can be costly to the company. However, there is an affordable way to help them achieve their educational goals at a fraction of the price; online continuing education courses can be just as educational and challenging as live courses from a local institution. Many require attendees to pass a post-event exam to test their new knowledge before presenting them with full credit for taking the course. This option may be all your employees need to establish that your company cares about their future and that they can be happy there for years to come.
- Millennials "crave challenges and are eager to take on responsibilities early in their career. Give them opportunities and they’ll stay in the game" (jivesoftware.com). Giving millennials a chance to learn how another department operates, or how to use a certain software is important to them. Millennials strive to be involved in their workplace and they're eager for experience. Offering useful webinars to show them how something is done can be interpreted as an investment since they will be able to add those skills to their professional background.
- Millennials need on-going guidance. The majority of millennials are relatively young, meaning they're still early in their career and have a lot to learn and experience. You can help them catch up by providing them with webinar trainings that show them how to handle some situations that may be common in your workplace. This will help them climb the learning curve faster and it will help you speed up the training process. Webinar trainings also give workers the opportunity to come back and refresh their memory (by revisiting the recording) as the occasion arises, leading to less frustration in the workplace.
- "Generation Y is the first generation of technological natives. The other generations are technological immigrants" (vistage.com). Use this generation's natural talent to your benefit; is there any new technology or software that your company has been wanting to explore but hasn't had the time or bandwidth? Ask a millennial for help; they're quick with technology and can help you train other employees by recording a webinar showing them how to use it. This will show them that you trust them and value their knowledge.
Keeping millennials happy while learning to accommodate their needs may be challenging at first, but in the long run we will all benefit from it as we start to see a decrease in employee turnover and a higher work morale.