How To Create The Best Webinar Content For Continued Education Programs

Posted by Sophia Duplin

Top Tips To Run A Successful CE Program

Webinars are a great way to educate your audience on best practices, best products, and best content for continuing education programs. Webinar programs can be an excellent way to provide continued education for your customers while increasing customer loyalty through regular engagement. 


In this blog post, we will show you how to create the best webinar content to engage and provide value to your customer base.


The best way to host a virtual classroom environment is by providing real-time materials, such as homework assignments or cheat sheets, to make sure people stay engaged with what you're teaching. 


A cartoon person uses a computer for continuing education

How To Use Webinars To Teach Online Courses

It is important to remember that webinars are not one-way conversations. You do not get the best results from simply talking to your audience with no input back and forth whatsoever. 


Remember, you want your customers to feel like they learned something valuable from attending, so make sure there is plenty of time for questions and answers. This also helps build rapport which will lead them into making more purchases in the future. So be prepared! 


Have enough materials such as cheat sheets or live video footage available on standby should someone ask about it during the session itself.


1. Host A Virtual Classroom Environment

Sometimes it's best to host a virtual classroom environment if you're teaching an online course. This way, your attendees can participate in the webinar while following along with all of the materials that are provided in real-time as well. 


An example is when they'll be completing homework or assignments during the session, which will help them retain what was taught much better than just watching video content on their own at home. In this case, make sure you have plenty of screen-sharing capabilities and tools so everyone can follow along easily.


This also provides more engagement opportunities for those who may not feel comfortable asking questions live but would like to share something privately afterward.


2. Offer Virtual Training Sessions To Cover Specific Topics

As a best practice, it's best to offer virtual training sessions that cover specific topics which can be scheduled OnDemand or as something you provide outside of your regular webinars. 


This way, there is no need for them to have an entire understanding of everything before they attend the session and feel like they are getting their money's worth from attending!


For example, say someone needs help with a specific course for ongoing professional education. They could request this topic during any time slot to know what strategy best fits their needs and budget capabilities without wasting hours upon hours watching irrelevant content just because one session happened to fit within their schedule instead.


Finally, please make sure any pre-work materials (such as cheat sheets) that might be necessary for success during the training sessions are available beforehand. This ensures attendees aren't scrambling last minute trying to figure everything out on their own before they start attending live sessions.


3. Allow Attendees To View Live & Pre-Recorded Webinars

It's best to offer both live and pre-recorded webinars so that people can choose what best fits their needs. They might be busy at work during the day, for example, but still want access to a training session, or else they may prefer watching it later on in chunks versus being forced into one big block of content all within one sitting. 


In this case, make sure you have plenty of content available, which will allow your colleagues who couldn't attend (or those wanting more information) helpful something as well.


4. Allow Breakout Webinar Sessions For Specific Groups

Some companies may only have a handful of employees and want to make sure they can receive the best quality training without having to pay for an entire webinar. 


If this is your case, allow breakout sessions so that each person can attend their session at the same time. This will ensure you're not wasting any money or missing out on valuable education.


Even if attendees want to attend the entire presentation, breakout sessions allow participants to deep-dive into specific topics of their choice. You can offer breakout sessions to help attendees get catered information about specific aspects of their continued education needs. 


5. Follow-up With Your Audience After The Event

Another best practice is to follow up with your audience after the webinar. You can do this by providing a recap of what was covered during the session and then allowing them to ask any questions they might have in private! 


This will help them retain the best information they learned during your webinar and provide a way for those who are unable to attend live sessions or gain access outside of their work hours. 


It also provides more opportunities for engagement than if someone only received one block of content without any extra follow-up (such as our second best practice). It's vital that people feel like they're getting what they paid for when attending these training sessions, so make sure you have plenty of resources available after!


Offer Amazing Continued Education With A Webinar

Continued education is a staple to ensure your employees have the information they need to support your business goals and ensure your customers have the best experience possible. 


Webinars offer a fantastic way to get the correct information to the right people at the right time. Instead of taking on costs like travel and lodging, you can utilize a live webinar and recordings to deliver complete information today!


Topics: Continuing Education, eLearning, Webinars & Webcasts, Webinars: Pre & Post Event

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How Do I Create A Webinar Presentation?

Similar to a live conference, a virtual event will have various sessions built around a core topic.

What Topics Should I Cover In A Webinar?

Your webinar should cover topics that are important to your audience and meet your business goals. Think about products, services, and new features that you can highlight based on the needs of attendees. 

What Features Should I Look For In A Webinar Tool?

You should look for a tool that allows for breakout sessions, Q & A feature, chat, and other elements to keep your virtual event or webinar engaging to give the best value to your audience.