Your Firm, Your Brand

POSTED: Monday, July 07, 2014

Your Firm And BrandThere is no better feeling in the world for (most) professionals today than being able to mention your company’s name and having others immediately understand what industry you’re in. Name recognition equals status. You want to be able to say “coca-cola” and have people’s face light up because they know exactly what you’re talking about.

Realistically, that kind of popularity is extremely rare and hard to achieve. But that doesn’t mean you can’t come close; with the right marketing strategy you can achieve prominence within your own industry, and ultimately become a leading expert in what you do.

But how? You might ask…

People trust what they know. If you want to be remembered you must build your company’s brand first, “brands are psychology and science brought together as a promise mark as opposed to a trademark” (Scott Goodson, Forbes.com). Chances are you’re not the only one out there who can do what you do; so let your brand tell your story by having it reflect your values.

A good brand involves a decent amount of research, a compelling logo, and a memorable user experience. Once you have all those, stick with it in everything you do: consistency creates trust. This means applying your logo to everything related to your company: your website, your blog, printed materials, registration pages, etc. There is no better way to reinforce your brand identity than by placing your logo wherever applicable. “A logo is quite possibly the most important strategic marketing asset a company can have” (Roxanne Weber, Purch.com).  

BeaconLive recognizes the importance of being able to reinforce your brand, that’s why we offer all of our clients the option to brand their registration page, web room, and anything else we offer with your logo, not ours. When you take advantage of this option you eliminate any doubt or confusion your attendee’s may face when they try to access your content for the first time. Seeing your logo and branding not only assures them immediately that they are in the right site, but it builds your brand’s reputation as well.

Take-away point: don’t spend money on a service that doesn’t help you leverage your brand.    

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